Pricing in SaaS: Best Practices and Dark Patterns | Rob Litterst (HubSpot media)
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This time we talked to Rob Litterst who is leading HubSpot media and Building an insightful newsletter about Pricing in SaaS. We discussed his journey from sales to writing, the emerging trend of employee-generated content and a lot of things connected to user-centric pricing. If you listen to this episode, you will learn about:

— Unethical pricing practices we should avoid

— Why companies started shifting from Freemium to speed up monetization

— And a dozen newsletters that Rob recommends to stay informed on important industry news

If you find this show valuable, please share it with one of your colleagues or friends — it gives huge support to continue creating it. To receive all episodes right in your inbox — subscribe to katesyuma.substack.com) 

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Where to find Rob Litterst (HubSpot media):

• LinkedIn: https://www.linkedin.com/in/roblitterst/)

• Newsletter: goodbetterbest.substack.com)

Where to find Kate Syuma, Growth Advisor (ex-Miro):

• LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/)

• Newsletter: katesyuma.substack.com)

• X (Twitter): https://twitter.com/kate_syuma)

What we’ve covered in this episode:

**00:00 **Introduction and Background

**01:30 **The Importance of Pricing in SaaS

**06:17 **Employee-Generated Content

**11:15 **Creating the Newsletter Good Better Best

**16:35 **Introducing Newsletters in Companies

**34:14 **Issues with Amazon Prime and Black Friday Strategies

**36:15 **Ethical Pricing Practices

**38:04 **Transparency in Pricing

**42:55 **Trends in Pricing Pages

**50:05 **The Rise of Subscription Models

Resources referenced:

• 15% discount for Self-serve Onboarding course (starts on 15th of April!): https://maven.com/growth-course/self-serve-onboarding?promoCode=getteamdiscount)

• “Good Better Best” Newsletter: goodbetterbest.substack.com)

• Ben Thompson's Stratechery: https://stratechery.com/)

• Packy McCormick) Newsletter: https://www.packym.com/newsletter)

• Alex Kantrowitz) Big Technology Newsletter: bigtechnology.com)

• James Clear's “The 3-2-1 Newsletter”: https://jamesclear.com/3-2-1)

• Chris Black's “How Long Gone” podcast

• Pulling Weeds With Chris Black: https://www.gq.com/about/pulling-weeds-with-chris-black)

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