EP 108 - Untrapping Product Teams with David Pereira
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**We are happy to have on the podcast a returning guest, a long friend of Product for Product, David Pereira, to celebrate the publication of his first book, Untrapping Product Teams.Following his passion to build the right things, to write, and to share his knowledge with the world, David spent the last year writing and iterating on the book, in order to make it as accessible and as relatable to everyone out there struggling in their trapped product work.****We spent a bit of time learning what David was up to since the last time we talked on the show (Episode 27, Writing & Mind Mapping to improve PM skills). Other than being busy writing the book, David became the CEO of omoqo GmbH, where he started first in the CPO position, as well as co-founding the Agile Product Manifesto.**Joins us as we learn from David:

• Why did he write the book
• Who the book is for, primarily product managers but leaders can benefit too. Even Agile coaches see lots of value in the book - they can finally talk better with product manager
• What is covered in the book and how the book is structure; first face reality asap, understand the reality, figure out how the company works, mindsets, challenges, what stands in the way. Then, untrapping, what are the ingredients needed for that such as strategy, delivery, results etc. And lastly how to remain untrapped
• Telling stories throughout the book from his experience, stories that connect with people, to help simplify the points
• Writing and developing the book as a product - starting with an experiment, converting people over, interviewing, etc
• Coordinating workflows vs Collaborative workflows
• How to earn empowerment
• How product managers deliver value via collaboration 
• And much more!

You can connect with David at:

• LinkedIn: https://www.linkedin.com/in/davidavpereira/)
• Buy the book: Untrapping Product Teams) (affiliate link)
• Untrapping Product Teams Newsletter: https://dpereira.substack.com/)
• Website: https://www.d-pereira.com/) 
• Agile Product Manifesto: https://agileproductmanifesto.com/)

**You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:     -  **

• **Product for Product Podcast )- linkedin.com/company/product-for-product-podcast  **
• Matt Green) - linkedin.com/in/mattgreenanalytics/
• Moshe Mikanovsky) - linkedin.com/in/mikanovsky/

**Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.**Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️