Jack Trench is the founder and director of Jack Trench Limited who create award-winning handmade bespoke kitchens. They have a showroom in central London and offer a complete project managed service, from initial concept and design through to manufacture and installation Since 2003 the company has maintained its original ethos of delivering high-end joinery, bespoke kitchens, and finely-crafted furniture developing into a growing team of cabinetmakers, site fitters, designers, and studio staff. In this episode we discover How a few jobs putting up shelves led to setting up a joinery business working across Europe. How concentrating on kitchen design helped focus their design philosophy, processes, and business goals. Why you need to understand people and how they tick and the importance of making collaborative decisions with contractors and clients And why, when you get to site, everything goes out the window. Links https://www.jacktrench.co.uk/) How to be a kick-ass Interior Designer. Come and join us on the Interior Design BA(Hons) course at the University of Plymouth. https://www.plymouth.ac.uk/courses/undergraduate/ba-interior-design) Thanks to Dave Clarke from @iamthehow (http://www.iamthehow.com)) for production support and invaluable advice in the setting up of this Podcast. Kay Hanson (https://www.instagram.com/kay_v_hanson/)) for her planning support and co-hosting for these and our educational podcasts for the University of Plymouth Mark Frith (https://www.instagram.com/fritzthekat/)) for composing the music and all your support and advice along the way. I’d really like to hear feedback on the podcast. Leave a comment or get in touch via the website or Instagram. Website https://www.instagram.com/forster_jonathan/) Instagram http://www.multistorythinking.com/contact) Thanks for listening. Bye for now.