Kim Malek, the CEO and co-founder of iconic ice-cream brand Salt & Straw, has completely modernized the ice-cream industry by creating a brand whose ethos goes beyond the delicious dessert. Malek has built an unparalleled brand through a unique business strategy focused on building a community, supporting local artisans and farmers, and continually creating custom, one-of-a-kind ice-cream flavors. On this episode of Second Life, find out how Malek merged her past marketing careers at notable brands like Starbucks and Yahoo! to catapult her dream of starting an ice-cream business into a reality.
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