The book focuses on the emotional, psychological, and practical aspects of selling a business, aiming to help entrepreneurs navigate the process without regret. It covers the before, during, and after stages of an exit, emphasizing the universal challenges entrepreneurs face.
They wrote the book to address the lack of resources that combine the emotional and psychological aspects of selling a business with practical advice. Their unique perspectives—Rob as a serial entrepreneur and Sherry as a clinical psychologist—provide a nuanced take on the topic.
The book uniquely combines Rob Walling's entrepreneurial experience with Dr. Sherry Walling's psychological expertise. It delves into the mental and emotional challenges of selling a business, offering strategies to minimize negative impacts on mental health, family, and the business itself.
External cues include having built something amazing, the business needing more capital, the founder no longer being the best person to run it, shifts in the competitive landscape, changes in life status, and the emergence of new opportunities.
Entrepreneurs often experience anxiety, sleepless nights, and stress due to the uncertainty and pressure of the exit process. They may also struggle with the loss of control and the emotional toll on their family and team.
The 'Purgatory' chapter discusses the transitional phase after selling a business, where founders may work for the acquirer and lose control of their company. It explores the challenges of adjusting to this new role and the potential upsides.
The 'Prove I Can Do It Again' trap involves founders feeling the need to replicate their success to validate their identity. The 'Sail Away Forever' trap is the misconception that they can retire and completely disconnect from entrepreneurship, which often doesn't align with their true nature as creators.
The book discusses how a large sum of money can change relationships and identity, offering advice on managing wealth without falling into risky investments or losing sight of one's core values. It emphasizes maintaining a balanced approach to financial decisions.
In episode 740, Rob Walling speaks with Dr. Sherry Walling about their new book, "Exit Strategy: The Entrepreneur's Guide to Selling Your Business Without Regret." They explore the emotional, psychological, and practical aspects of selling a business, emphasizing the universal challenges entrepreneurs face. The book draws on both Rob and Sherry’s unique experiences that they’ve shared with countless founders throughout their careers.
Exit Strategy is now live on Kickstarter!)
**Topics we cover: **
2:01 – Not just a book for those selling SaaS
8:13 – The Kickstarter for the book is live today
12:16 – Before, during, and after the exit
14:55 – Why exiting is so hard
20:39 – Life after the exit
25:10 – A few traps await founders shortly after exit
26:24 – What do you do with a big pile of money?
Links from the Show:
Exit Strategy: The Entrepreneur's Guide to Selling Your Business Without Regret)
The Art of Selling Your Business) by John Warrillow
Before the Exit) by Dan Andrews
Finish Big) by Bo Burlingham
Testing Two Worlds) by Dr. Sherry Walling
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question) for an upcoming episode. We’d love to hear from you!