Episode 665 | How to Find More "Best Fit" Customers for Your SaaS
Startups For the Rest of Us
Shownotes Transcript
In episode 665, Rob Walling chats with Georgiana Laudi, who is the co-author of the new book, Forget the Funnel. They dive deep into key concepts from the book, including specific Jobs-to-be-done interview examples and how to apply these insights to your marketing strategy.
They also chat a bit about the process of writing a book.
Topics we cover:
2:37 - Gia and Claire's intentional decision to keep the book under 200 pages
5:28 - What size SaaS companies will get the most value from Claire and Gia’s new book?
9:49 - The customer-led growth framework
11:29 - Why you shouldn’t think in terms of marketing funnels
15:51- Jobs-to-be done interviews
20:27- An approach for founders who are skeptical about customer research and JTBD interviews
25:15- How to use information gathered from customer interviews to inform your marketing strategy
29:47- What was the experience like recording the audiobook?
Links from the Show:
Claire Suellentrop @clairesuellen) I Twitter
Georgiana Laudi @ggiiaa) )I Twitter
Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue )
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question) for an upcoming episode. We’d love to hear from you.