cover of episode Canva's Price Hike: Targeting Serious Users

Canva's Price Hike: Targeting Serious Users

2024/9/16
logo of podcast AI Hustle: Make Money from AI and ChatGPT, Midjourney, NVIDIA, Anthropic, OpenAI

AI Hustle: Make Money from AI and ChatGPT, Midjourney, NVIDIA, Anthropic, OpenAI

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Adobe is releasing AI-generated videos, which is a significant development in the creative space. Canva, a competitor, has also integrated AI tools into their creative suite but has recently increased their prices. The use of AI in video production has the potential to democratize movie editing and production, although there may be a learning curve for users. AI-generated videos can be customized with color grading and seamlessly integrated into other content. The price hike by Canva may filter out less serious users and cater more to business and marketing professionals.

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00:00 AI-Generated Videos in the Creative Space

02:23 Democratizing Movie Editing and Production

04:12 Improving the Integration of Stock Footage

06:45 Canva's Price Hike and User Base