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cover of episode Pleasure: Why We Like the Things We Like

Pleasure: Why We Like the Things We Like

2016/2/12
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The Why Factor

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Why do we like the things that we like? At the root of it is 3, 4 -Dihydroxyphenethylamine - or Dopamine - a chemical produced by the nerve cells in the brain to signal to others. But as Mike Williams finds out our pleasure circuit can be triggered by some obvious and not so obvious things.

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