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With gas prices skyrocketing, the search for savings has become increasingly urgent.
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Upside was founded in 2015 as a pilot in Washington, D.C., by two former Google employees. The app uses user data and machine learning to calculate what amounts to a personalized gas price for each customer instead of offering the same rewards for the same spending. Uber and Lyft added the technology to the apps their drivers use, in a move that would help compensate for lost earnings due to the high price of gas. More than 30,000 businesses promote deals through the Upside app.
