Recently, singer/rapper/entrepreneur Pitbull agreed to pay $6 million to Florida International University for the naming rights to its football stadium ... an unusual move for both parties: a musician paying for their name on a stadium, and for a college to name their stadium after a musician. How does this move benefit the college? How does this move benefit Mr. Worldwide?In today's episode, what Pitbull and FIU's deal tell us about the fast-changing economics of college sports.Related Episodes:The monetization of college sports)The Olympian to influencer pipeline)*For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org). Music by Drop Electric). Find us: TikTok), Instagram), Facebook), Newsletter). *Learn more about sponsor message choices: podcastchoices.com/adchoices)NPR Privacy Policy)
