From salsas to barbecue sauces to refrigerated beverages, small artisanal brands are infiltrating grocery shelves everywhere. How did this happen? Today on the show, we team up with Dan Pashman of The Sporkful food podcast) to follow the rise of niche soda maker Olipop, and share the hidden incentives that have grocers making shelf space for these products. Listen to The Sporkful on Apple) or Spotify). Related episodes:Grocery delivery wars)How grocery shelves get stacked) *For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org). Music by Drop Electric). Find us: TikTok), Instagram), Facebook), Newsletter). *Learn more about sponsor message choices: podcastchoices.com/adchoices)NPR Privacy Policy)
