cover of episode How Magic Johnson's Starbucks created new neighborhood businesses

How Magic Johnson's Starbucks created new neighborhood businesses

2024/11/20
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The Indicator from Planet Money

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People
A
Arul Gooman
D
Darian Woods
主持人和记者,专注于经济和金融新闻。
M
Magic Johnson
N
NPR
讨论核能行业复苏和技术巨头在能源领域的创新合作。
R
Ron Dickson
W
Wailin Wong
经验丰富的商业和经济记者,主持NPR的《The Indicator from Planet Money》和Basecamp的《Rework》播客。
Topics
魔术师约翰逊认为,在少数族裔社区投资建设星巴克等商业设施,能够为当地居民创造就业机会,促进社区经济发展,并为社区居民提供一个重要的"第三空间"。研究表明,星巴克的进入确实带动了社区新企业的增长,但同时也引发了关于高档化和社区空间改变的讨论。星巴克公司的新任CEO承诺将重新关注社区咖啡馆的功能,使其成为更具吸引力的场所。 Arul Gooman 的研究表明,星巴克的进入能够促进社区创业,新企业数量平均增加 6%,而魔术师约翰逊投资的星巴克门店则促使新企业数量增长了 29%。Gooman 认为,咖啡店作为"第三空间",为人们提供了交流和建立联系的场所,这对于创业至关重要。 魔术师约翰逊在目睹了 1992 年洛杉矶骚乱对社区造成的破坏后,决定投资建设电影院和星巴克等商业设施,以促进社区重建和经济发展。他相信星巴克能够在少数族裔社区取得成功,并积极与星巴克 CEO 霍华德·舒尔茨合作,最终促成了合作。

Deep Dive

Chapters
The chapter explores Magic Johnson's partnership with Starbucks to build cafes in Black and Latino neighborhoods, focusing on the initial challenges and successes of this venture.
  • Magic Johnson announced his retirement from basketball in 1991 and later partnered with Starbucks to build cafes in urban neighborhoods.
  • The first Magic Johnson Starbucks opened in 1998 in the Heights in L.A., with lines of customers proving its success.
  • Magic Johnson invested in 125 Starbucks across the country, aiming to bring jobs and vibrancy to these communities.

Shownotes Transcript

There's been a lot of research showing how third spaces — a place that isn't the home nor the workplace — have brought communities together, even catalyzed revolutions. New research shows that coffee shops in particular could be key to sparking new businesses, too.Today on the show, caffeine-fueled entrepreneurship. We go back a few decades for the story of how Magic Johnson partnered to build Starbucks cafes in Black and Latino neighborhoods, and how new research) has shed light on how Magic's plan changed entrepreneurship in those communities. *Related Episodes: Oil gluts, Russian bucks, and Starbucks)*Magic Johnson on basketball, business, and being the face of HIV)*****For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org). Music by Drop Electric). Find us: TikTok), Instagram), Facebook), Newsletter). *Learn more about sponsor message choices: podcastchoices.com/adchoices)NPR Privacy Policy)