How do I know if my SEO is doing a good job?
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It's been a few months since you hired an SEO; how can you tell if things are headed in the right direction? 

  In this episode of Search Off the Record, Lizzi and John interview Erika Varangouli, head of Branded Content at Riverside.fm, about all things hiring and working with SEOs. Just because uplift isn't happening doesn't mean they're not doing work; we walk through practical things to check throughout the process, such as how things are prioritized, is there regular reporting, and proactive communication around things that don't go as planned.

  Resources: Episode transcript → https://goo.gle/sotr082-transcript) John's initial LinkedIn Post → https://goo.gle/3XNOqfI) Erika Varangouli on LinkedIn → https://goo.gle/3ZukgiH) Erika on X → https://goo.gle/3XXGBUR) Do I Need an SEO? → https://goo.gle/4dabZUb) SEO Starter Guide  → https://goo.gle/42alrmy)   Listen to more Search Off the Record → https://goo.gle/sotr-yt) Subscribe to Google Search Channel → https://goo.gle/SearchCentral)

  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.