cover of episode The Performance Paradox: How an Elite Athlete Built a $10M Business Breaking Every Rule | Rob Fraser

The Performance Paradox: How an Elite Athlete Built a $10M Business Breaking Every Rule | Rob Fraser

2024/10/15
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The Knowledge Project with Shane Parrish
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创始人和CEO，专注于网络安全、投资和知识分享。
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Rob Fraser讲述了他从职业自行车运动员转型为千万美元袜子公司Outway的CEO的经历。他强调了个人使命感、韧性以及长期坚持的重要性，这些品质不仅帮助他在竞技体育中取得成功，也让他在创业过程中克服重重困难。他分享了他在准备和定位、应对失败、建立人际网络以及保持专注等方面的经验和教训，并阐述了如何将竞技体育中积累的心态和技能应用于商业领域。他还谈到了在创业过程中遇到的挑战，例如与合伙人的分歧、品牌重塑以及应对法律纠纷等，并分享了他如何克服这些挑战的经验。最后，他总结了成功的定义，即在追求目标的同时，保持健康、快乐，并与家人和团队成员建立良好的关系。 Shane Parrish与Rob Fraser就其职业生涯和创业经历进行了深入探讨，并就个人使命感、韧性、准备和定位、专注、失败与成功、创业、品牌建设、应对挑战以及成功的定义等方面提出了问题，引导Rob Fraser分享了他的经验和教训。

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How does a professional cyclist pivot from winning races to building a $10 million sock empire? Rob Fraser reveals the untold story of OUTWAY—from selling socks on street corners to scaling past eight figures, surviving a near-fatal business crisis, and engineering peak performance in both athletics and entrepreneurship. Learn the counterintuitive mental models that transformed a world-class athlete into a business maverick who turned the humble sock into a million-dollar revolution.

As a special offer to listeners, the TKP community can get 30% off using the code SHANE at checkout. https://outway.com/

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