In this podcast episode, Kimberly Rhodes talks with Jason Fried, CEO and co-founder of 37signals, about the process of naming products. He discusses practical considerations like domain availability, trademarks, and logo design.
Key Takeaways:
00:28 - The process of naming a product
03:05 - Researching domain names and trademarks
07:14 - The style of a product name
10:04 - The journey from the working title to the official title
13:11 - Designing and updating branding logos
20:48 - Gathering input on the name
Links and Resources:
Books by 37signals)
Sign up for a 30-day free trial at Basecamp.com)
HEY World | HEY)
Once | Campfire)
The REWORK podcast)
The Rework Podcast on YouTube)
The 37signals Dev Blog)
37signals on YouTube)
@37signals on X)
