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cover of episode #46 Clever Reporting Tricks to Improve Marketing ROI

#46 Clever Reporting Tricks to Improve Marketing ROI

2017/6/22
logo of podcast HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson

HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson

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Are you looking to make the most of your inbound marketing and advertising efforts? Investigating Reporting - Clever reporting tricks to maximizing ROI. Inbound marketing is the process of attracting people to your website with engaging content. In this episode, we look into the benefits of Inbound Marketing and the statistics that it presents to help you refine what is working for your digital marketing.

For every $92 spent acquiring customers, only $1 is spent converting them. (Econsultancy, 2016) (Source: https://www.hubspot.com/marketing-statistics))

It is one of the great benefits of digital marketing vs. traditional advertising like television and radio. Digital marketing gives you accurate feedback on the performance of everything you are doing. This allows you to refine your efforts. Discover how using your triggers and stats to get you results, or find the weaknesses. Find out how you can make use of the data that can give you clues as to what is going on with your marketing.

  88% of marketers want to know how to measure their return on investment for social media activities. (Social Media Examiner, 2015) (Source: https://www.hubspot.com/marketing-statistics)) How can you use stats to appreciate your weaknesses and strengths? Let us say you get 150 clicks from your Facebook ad clicks, but only one conversion on the landing page? We help you understand where the weaknesses are.