# 29 - The 10 Hidden HubSpot Email Features That Blow Mailchimp Away
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Email marketing is a critical part of your content marketing strategy. Many businesses use tools like Mailchimp to send email. In Episode 29 of HubnSpoke, our inbound marketing experts, Managing Director Adam Steinhardt and Zaahn Johnson deep dive into the HubSpot Email tool.

What did they find?

They discovered 10 powerful features that put Mailchimp to shame, and have HubSpot users glowing with sales and marketing software domination pride. 

So are you using your HubSpot email tool to its maximum ability?  

When was the last time you did a deep dive on the HubSpot email tool? Over time, loads of additional email tweaks and improvements have surfaced.

Nothing less than ten forgotten features of the HubSpot email tool that improve your email reach and allow you to get smarter with intelligent email marketing analysis. 10 Impressive Features of HubSpot Email Sending Tool 1 - The "don't send to low engagement list" feature. This feature is a special list compiled by people who have not engaged with 12 consecutive emails. Click it to filter out your email list and have a clearer selection of contacts to get better stats on engagement, not polluted by the non-openers.

2 - Updated analytics - 

3 - Click Maps to see where contact click. This is a cool feature. HubSpot shows you where people click, and a list of the specific contacts that clicked there.

4 - Time spent viewing the email - discover how many seconds your contacts are viewing your email for. 

5 - Checking device types - mobile or desktop. HubSpot can show you the what is more popular.

6 - Link clicking data - see who is clicking on your emails and what links they are choosing. This powerful feature throws up fresh sales leads with every email.

7 - Subject line Emojis. Use emojis to power up the impact of your email subject line. The Kingdom team are going to go to start A/B testing? Which Emoji is going to win.

8 - Smart Headlines, tailor your subject to lifecycle stages, or members of a list. Trick up your subject header to be relevant.

9 - HubSpot Smart Send. When sending a HubSpot email, there is an option called Smart Send you can choose to send your email to your contact/list during their time zone) instead of yours.

10 - Email, Send to more. A simple way to send the same email again to different lists.

One-third of millennial workers are comfortable using emojis to communicate with a direct manager or senior executive. (Adobe, 2015) (Source: https://www.hubspot.com/marketing-statistics))

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