cover of episode The End of Text

The End of Text

2024/10/18
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People vs Algorithms
AI Deep Dive AI Chapters Transcript
People
A
Alex Schleifer
曾任 Airbnb 首席设计官，现为《People vs Algorithms》播客主持人和《Human Computer》项目创始人。
B
Brian Morrissey
媒体行业专家，前Digiday编辑总监，创作者和主持人 của《The Rebooting Show》和《The Rebooting》newsletter。
T
Troy Young
一位在媒体和广告领域取得广泛认可的高管、顾问和投资者。
Topics
Brian Morrissey认为大众媒体正在走向终结，文本内容正日益商品化，人工智能能够生成、操作和重新格式化文本，这使得文本成为媒体的输入而非输出。他认为媒体公司需要适应这种变化，关注互动性、独特的数据集和建立信任，并指出新的新闻聚合器可能会在未来消失。他还分析了本届美国大选，认为政治家们正在转向播客等替代媒体，大众媒体正在被边缘化。在职业方面，他认为在当前环境下，通才比专家更有优势，媒体行业需要能够胜任多种工作的通才。 Troy Young认为广告行业的地位已经下降，大众品牌的未来与大众媒体的命运息息相关。他认为Fortnite是一个重要的文化现象，它结合了游戏、叙事和社交网络功能，可能正在取代大众媒体。他还讨论了媒体公司需要思考如何适应这种变化，并指出信任仍然很重要。 Alex Schleifer认为Fortnite是元宇宙的早期版本，它结合了游戏、叙事和社交网络功能，并正在改变人们消费和传输信息的方式。他认为文本被高估了，未来的媒体将更加注重娱乐性和互动性，人们将以更舒适的方式创作和消费内容。他还讨论了职业发展，认为人们应该积极创造和制作东西，培养广泛的兴趣和技能，以适应不断变化的职业环境。他认为学徒制比导师制更有效，并对公司内部的导师制度持批评态度。他认为比尔·盖茨是一个成功的媒体产品，他参与媒体是为了促进社会变革。

Deep Dive

Chapters
The podcast's revenue increased by $160 due to a new member who attributed their subscription equally to both the podcast and newsletter. This initial revenue will be split among the hosts after covering production costs.
  • $160 increase in annual recurring revenue (ARR)
  • Revenue split among hosts after production costs are covered

Shownotes Transcript

Mass media’s extinction event has come first for text content. Text is increasingly being "pushed down the stack" and commoditized due to AI's ability to generate, manipulate, and reformat text content. This shift is forcing media companies that primarily deal in text to adapt or risk becoming obsolete. While text isn't disappearing entirely, its role is changing. It's becoming more of an input for other forms of media rather than the primary output. Meanwhile, other parts of media are gaining in influence. This will turn out to be the podcast election, as Kamala Harris prepares to make her closing case to… Joe Rogan while continuing to snub mass media like Time and the New York Times. We also discuss the power of Fortnite, which points to a future of media where content is a means to an ends. In the case of Fortnite, that ends is a combination of a place to hang out, a hub for commercial events like virtual concerts, a competitive environment premised on participation rather than inert consumption, and a communication medium. Plus: Bill Gates is apparently a good product.