S6 Vol.28 腾讯云陈锐&战略六幺三常念周：在泰国这片出海热土，寻找创业的“小而美”
创业内幕 Startup Insider
Deep Dive
Why has Thailand become a hotspot for Chinese companies post-pandemic?
Thailand has seen a surge in Chinese investments, becoming the top source of foreign direct investment (FDI) in 2024. From January to April 2024, half of the newly registered companies in Thailand were Chinese. Additionally, many Chinese companies are relocating from Singapore to Thailand, driven by favorable conditions such as Thailand's Cloud First Policy and the absence of anti-dumping tariffs in certain industries like photovoltaics.
What cultural challenges do Chinese companies face when expanding to Thailand?
Chinese companies often struggle with Thailand's work-life balance culture, which contrasts sharply with China's 996 work ethic. Thai employees typically work slower and prioritize personal time, which can be frustrating for Chinese managers accustomed to a fast-paced, high-pressure environment. Additionally, Chinese companies must adapt to smaller market scales and less developed logistics compared to China.
How has the pandemic accelerated Thailand's shift to a cashless society?
The pandemic acted as a catalyst for Thailand's transition to a cashless economy. Before COVID-19, mobile payment adoption was slow, but the fear of handling cash during the pandemic led to a rapid increase in QR code payments and mobile banking. By 2023, Thailand had largely achieved a cashless society, with mobile payments becoming as common as in China.
What are the key opportunities for Chinese entrepreneurs in Thailand?
Thailand offers opportunities in sectors like electronics, automotive, and rubber-based industries, benefiting from its skilled workforce and raw materials. Additionally, there is growing demand for services catering to the Chinese expatriate community, such as education, media, and food. Entrepreneurs focusing on niche markets and sustainable growth can thrive in Thailand's business environment.
How does Thailand's government support foreign businesses, particularly Chinese companies?
Thailand's government encourages foreign investment through policies like the Cloud First Policy, which promotes the use of public cloud services. Additionally, the Board of Investment (BOI) offers incentives such as tax breaks and relaxed employment quotas for foreign workers. These measures aim to attract businesses and foster a favorable ecosystem for both local and foreign companies.
What is the significance of local partnerships for Chinese companies in Thailand?
Local partnerships are crucial for Chinese companies in Thailand to navigate cultural and regulatory challenges. Collaborating with Thai businesses helps Chinese companies integrate into the local ecosystem, build trust, and avoid conflicts. For example, Tencent's strategy of 'giving half a life to partners' emphasizes co-prosperity with local entities, ensuring long-term success and sustainability.
How does Thailand's SaaS market differ from other countries?
Thailand's SaaS market is more receptive to foreign products compared to countries like the U.S., where data security concerns often hinder Chinese SaaS companies. Thai businesses, both large and small, are open to adopting standardized SaaS solutions, creating opportunities for Chinese providers. However, the market size is smaller, and competition is less intense than in China.
What lessons can Chinese entrepreneurs learn from Japan's success in Thailand?
Japanese companies in Thailand have thrived by deeply integrating into the local culture and building long-term relationships with Thai partners. Unlike Chinese companies, which often rely on fellow expatriates, Japanese businesses have collaborated with local communities, ensuring mutual benefits. This approach has enabled Japanese firms to establish a strong presence and sustain growth in Thailand.
- 中国企业对泰国投资增长显著，2024年前四个月新注册公司一半来自中国
- 泰国市场对追求小而美、可持续发展的企业更友好
- 嘉宾分享了自身在泰国拓展业务的经验，以及对泰国市场的独特见解
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