Are you making the most of LinkedIn to build your personal brand and connect with your audience?
In this episode, we dive deep into leveraging LinkedIn for personal and professional growth with insights from Gus Bhandal, a top LinkedIn trainer.
We explore:
The power of personal branding
The art of authentic storytelling
SEO optimisation
Balancing personal and professional content creation
Discover tips for maximizing post engagement, unlocking the algorithm, and spotlighting your unique identity in a world increasingly influenced by AI.
00:00 Introduction
01:02 Exploring Coventry with Gus
04:39 The Power of Personal Branding
11:48 Optimising Your LinkedIn Profile
18:50 The Importance of Brand Colors
20:50 Maximising Your LinkedIn Profile's About Section
24:00 SEO Strategies for LinkedIn Profiles
25:29 Creating Engaging LinkedIn Content
32:44 The Importance of Outbound Engagement on LinkedIn
35:30 Understanding LinkedIn Post Formats
38:33 Final Tips
Gus Bhandal - The UK’s Number One LinkedIn Trainer*
*according to my mum
I help business owners and corporate teams with marketing strategy, LinkedIn training, consultancy, and implementation.
LinkedIn: https://www.linkedin.com/in/mguruuk/)
Website: https://www.themguru.co.uk/)
⚡️ In each episode, Paddy Dhanda deep dives into a new human Superpower to help you thrive in the age of AI.
Paddy Dhanda (Host)
Paddy works at the largest Tech training organisation in the UK and is passionate about helping tech professionals build human skills to thrive in the age of AI.
Contact Paddy: [email protected])
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