S2E246 What I Learned From Mr. Thank You - an Interview with John Israel
34:16 Share

Welcome to its a good life, the podcast for entrepreneurs where it's all about growing yourself and your business. Here's your host, founder of america's largest business coaching company, brian. The feeling.

Well, the top of the morning tea and welcome to its a good life. I am very grateful to introduce our guest to you today and name is john israel, otherwise known as mister. Thank you.

So you can tell we might have something in common, john and author and a speaker, and he's spreading the message of gratitude. John, not unlike myself, has been deeply impacted by the power of personal notes, specifically thank you note. And he started the mr.

Thank you project with the goal to elevate the level of gratitude on the planet. One card at the time you just said a Better than I did. John, congratulations. And welcome to the show.

Hey, thanks for having me. I love that opening music. Uh, I have family heritage from ireland, and so mom's made name was doney.

And so that feel I feel IT in my heart. I love the backpack. Es.

let's just dive straight in because I think the world is drowning in information and starving for wisdom. And I think culturally, society, i'm watching what's going on with social media and do a lot of work with Young athletes and especially Young women athletes. I have an olympic hopeful daughter.

And just watching the impact of what's happened with social media, anonymous stuff. And in our art networking, we have the good vibes, good feeling, whatever else. But i'm watching even over the last year and a half or so, just the increase in the lack of courtesy and the in gratitude and the communications and stones of that.

I think this is a great message for our time. We know the principles don't change. You know, the ten commandments were good idea seven thousand years ago, still pretty good idea to kill your neighbor the day. And so i'd love to dive right in with, give our listeners a definition of gratitude and what that means to you.

Yeah, well, the best definition I found of the word gratitude is from doctor Robert emos of U. C. Davis, and here's what he says.

Gratitude is the emotion one feels when you receive a gift or experience something as a gift. And that makes a lot of sense. When you think about receiving a gift unexpectedly, you didn't do anything for IT.

That emotion, that joy, that surprise, that the light, that in its own way is gratitude. The other part that I think is more relevant very specifically to what you said is the experience of something as a gift. And and that's really where we talk.

We will talk to a lot of entrepreneurs, a lot of sales people. And when you live in a world where you eat what you kill and you're responsible to put food on the table, that every deal, every conversation is important. And so if IT doesn't go your way, it's easy to feel stress.

It's easy to feel anxiety. You had on top of that everything that is on social media of the news just forcing us into our negative bias, which were prone to look for what's wrong before we look for what's right. So gratitude is really just the reflective state of the ability to look at anything that's happening and find the good, find the value and really see the gift in any experience.

I've been around this game a long time, and thirty flight four years, thirty five years in the person of growth and development side of things, in the head mentors like zigzag lar and gym room and songs forth. And zig used to say all these little phrases like he used to say gratitude. That's great attitude.

And he, he's right there in texas where you are right now. And IT is a spirit of how to approach life. That is a spirit in how to approach people, things, events, perspective.

I think it's connected also to the spiritual rm, understanding Grace, understanding gratitude, those kind of things. But now we live in today, you know, it's easily complain, political season, things like that you know come and go and things becomes so negative. And so what happens if I find this? You can complain and be grateful in the same sentence.

You can't be entitled and have gratitude at the same time. IT is such a powerful thing. And and so you can to head this watershed moment, october ten, twenty sixteen, you embarked on a journey that will change your life forever. You committed to writing five, thank you know, today, every day for year. What prompted .

this so so um I am a gratitude salesmen by trade. So I run a company called mr. Thank you is a strategic gifting firm.

So we work with real state teams, mortgage teams, and we help them build a gifting strategy for how they love on and appreciate their most important relationships. So building that business from the ground up was chAllenging, right? Starting a small business.

It's a hustle, it's a grind. And there was this moment where I came home from work in twenty sixteen, and the image was something i'll never forget. My wife is sitting on a couch nursing our infant son in one hand in handwriting, thank you cards, in the other hand, to the people who had been supporting her during her pregNancy.

And bi was one of the most beautiful things that i've ever seen. However, I didn't feel gratitude in that moment. What I actually felt was resentment in the reason was because I felt unfair.

What he gets to sit here at home doesn't have to worry about anything. I've got to be out the field. I'm working, i'm husband. He gets to sit here, enjoy this bliss, sitting here with our Youngest child. And i've got all this stress of my life.

And there was this moment, there was just this, wake up all of, like, john, and how I view this is, was god speaking to me in that moment? And here was a message, john, if you can't appreciate what you have now, who's to say you'll be any happier when you finally get what you say you want? That moment changed everything because I had everything arguably I ever said I wanted on paper.

I was married. We bought our first house. We had our first child. I was making more money than I ever had my business, but I still wasn't happy.

I mean, how many people can relate to that right now? And I just had this epiphany y of like, I can't live like this because ultimately, IT brought up one of my greatest fears in life, which is that I would make IT to the end of my life and never experience true happiness. So I heard a coach to work with me, and we were focusing on the vision for the business, and we were all about gratitude.

So we created this mission statement that who we are, mr. Think he was all about elevating the level of gratitude on the planet. What sounds really good. But then my coach here with me, this quote from rough well though emerson, and hear what he says, excuse me, I cannot hear what you are saying because who you are speaks so loudly.

And the chAllenge with that quote is IT chAllenges us to be consistent with our word, chAllenges to not just say, hey, this is what I care about. This is what matters to me. He looked.

We even put our mission statement on our business cards we paints on the wall, but to literally prove IT in our behavior, the chAllenge was, I was the most ungrateful gratitude salesmen on the planet. So IT was, IT got really IT got really simple. My coach simply asked me.

He said, hey, john, what's we just need to help you find a way to a body gratitude in a simple, active, daily form that you can execute consistently so you can embody this value of gratitude that you say, quote and quote matters to you. So IT took a little bit of time, but then that became the genesis is of what is now known as the mr. Thank you. project.

Well, it's interesting and kudos to your coach. We are a coaching company, and that is what coaching does. You just demonstrated IT beautifully.

My epiphone ny happened when I first came to america, and I saw interview with the british interviewer named David a. And he was interviewed in George for senior. Now here's a guy who had became an oil millionaire.

He was a war hero. He was the head of the CIA. He was a vice present united states.

He became pressing united states. One of his sons became a president. Son became governor. So, you know, forget the politics and whatever else as a super successful human being. And debby had the first sight to say, well, what's made you so successful? And he goes, what I have one thing I know I can attribute to my success.

And he goes, every day when I come to work, I have a list of people I came in contact with the previous day, or people who came to mind the previous day, and I write them a thank you not. And he said, I said ten notes by my phone that I used every day. And that was, I saw that interview in one thousand nine hundred and eighty nine, and I became a ten note a day writer.

And you know how hard that is. And I had an assistant in my real state business, and he would put the ten notes by my phone. And if I didn't do him on monday, there was twenty there on tuesday.

And if I didn't do on wednesday, and so I would. Then over times, there was a hundred notes. And IT was literally like binge watch during a day of watching full balm know.

And I started right now, and i've been a note writer ever since, and I don't know how many notes i've written. I know this to this day. I write notes every single day in my worklife.

Now I also learned in coaching tens of thousands people that ten was a lot. I was nineteen and I was broke. I was an immigrant.

And it's interesting that you came up the same number we came up with to just five. And I don't know you where this and up, but we actually produce for our members. We have ten thousand members who received the notes from us.

Every we provide six million notes every year to our members. And we say, hey, the goal is fifty months a month. That's your goal. See if you get IT done.

Now you came up with this chAllenge that the project, as you call IT, and you have four rules of the game and I think that was so helpful. And again, you're going to be speaking to A A home crowd here, john. But i'd love to hear you you have these rules for the game on how to stay consistent with .

right note yeah so so for me, what the rules were, uh, that I would to commit to hand write five thank you notes every single day for three hundred and sixty five days in a row, had to be hand written, could not be a text, could not be a video, not is anything wrong with that? But hand written cards were something I needed to make consistent role. Number two, every day resets at zero.

So in this case, if I miss a day, I don't do ten the next day. It's it's just every single day, same habit and no matter what. So I couldn't skip three days.

and which is what I just confess to we all.

if you and if you make the commitment, that's where we wind up. And you illustrated IT beautiful ly, because you could do one hundred and a day. But where's the heart of IT? The heart is an obligation.

This is where and that I think is really where handwritten notes can actually become ineffective, is when it's coming from obligation. Verses are hard of gratitude. Arguably the hardest st.

Part and also the most transformational opportunity. Okay, those were the two rules. Third rule was I could write them active three cards for any one person. Now that was an important one, because I know myself.

And if I couldn't think of who to write a card to, I might write the seventy fifth thank you card to my mother, who know maybe he would have appreciated that. But I thought they would also start to lose their impact if they were to the same people all the time. Fourth throw was kind of the interesting one, and I credit my coach to this.

He says, john, I love this idea, but what happens if you miss the day? And I thought I had a good answer that, okay, I missed the day. I will donate one hundred dollars to charity.

Pretty good about that. And he looks at me and says, ad as zero. And I said, you'll need to donate a thousand dollars just for missing five thank you cards in a day that's absurd and he says, john, I don't want you to have to donate any money.

But let me ask you this, how likely is that you're going to donate one hundred or several hundred dollars to charity this year anyways? And I said, yeah, we do that with our church all the time. He's like, then you're giving yourself a way out if what's at stake every days, a thousand dollars.

How many days you gonna? Ss, and of course, I said zero. And then he asked, milk, and what would you like to do? So that's the fourth rule. The fourth rule was a thousand dollars to charity for any. And every day that I missed writing my five thanky cards.

Well, I will tell you, if I impose that upon my clients, we would be one of the largest fund raisers for charity in the world. Because what happens is, look is easy to get off the wagon. You go on vacation, you get out.

And we know this. We all get out of routines, whether be working out, whether be eaten, right? You know, we all have these habits and routines that we do religiously, and then we miss, and then it's easier to kind of miss again.

And then you get back on the horse and you so to vote. In fact, one of things that happen in our database, we've people who they have had such a piles of the notes over time, they'll take him, put ribbons around them and then give them as gifts to customer. Since I here is I hang on, this is not the spirit of IT for me.

Just so you know how I approach IT. I like to say i'm in my thirty, fifty year since I made my commitment and I sit down with the notes, I have the list of people that i'm gonna, right? I like to do IT.

At the end of the day, none of the begin of the I used to always do to start my day off, but now I do IT. At the end of the day, that's how I close out my day now. And I get i've been doing this for thirty five years.

But my question I asked myself as how can I make this person's day? So I just sit there with a pen and I go, how can I make that person's day? How can this note just make that person say? And what I found is, and the more you practice that, and I know you know this yourself, the more you do this, the more impact for you become.

I I can get a lot more impact with much fewer words. I just take a moment to think about the person, their situation, what I know of them. And then I tried to write something that's genuinely personal, but my goal is, how can I make this person's day? And so when you do that, and so then you apply that with the discipline.

So if I have five people a day, i'm making their day. And you do that over the course of a month, that's an awf a lot of people's days who were made. And again, the old zilla quote was you happen if people get what they want to get, everything you want. Now I don't ever give to get, but it's it's when you continually give and give and relentlessly give and don't grow wearing and doing good the good book says when you do that over time IT builds up this this huge al bank account that i'd love to know um for you what do you say is the key element to an amazing personal note yeah .

it's a great question. This this is how and every single keynote T I do is by giving what we call the A B of a legendary, thank you note. So attitude, okay, behaviors and chAllenges.

So so this is one of distinguish called recognition versus acknowledgement. Recognition is saying, thank you for what you did. Acknowledgement is saying thank you for who you are.

So it's the difference of being able to tell you will give you a great example. One of the the story that um I kind of got famous for IT is writing thanky cards to the pilots on my plane. There's two ways to do that right there is being able to say, hey, thanks, beginning us to the destination safely really simple.

But I was really chAllenging myself during this project to explore my capacity to experience and express gratitude. To really make every single card meaningful and impacts. And so this whole abc came about from writing so many different cards and in noticing which ones were the most impacted.

And the a stands for attitude, which is the character qualities about the person that they're loving, that they're generous, that they're patient, that they're trusting uh, b stand for behaviors, which is what do they actually do? Maybe what do they do? What do they done for you consistently that is often ignored or not acknowledged and appreciated.

And then see is the chAllenges that they overcome or deal with and still show up and do what they did for you. So let me give an example. This was a day three, the project.

I go to the airport and rack my brain, who am I going to write my cards do today? And I see the pilots of my plane sitting at the chick fly, and I think, oh my gosh, the pilots, my plane. I never, i've never formally think, think, let's do that today, but I didn't know how to do that.

So I decided to walk up and simply have a conversation with these pilots. And I was asking them all swords of question, hey, what's IT like to be a pilot? What's the best part about your job? How did you get into this? What's the hardest st part about what you do? And just asking those couple of questions gave me the data points to know how to actively appreciate these people.

So here's what I wrote in my note. As a dear pilot, i'm sure strange to receive a thanky card from a passenger. But as as boarding the plane today, I was thinking about how much i'm going to miss my family on this trip, and then I realized, this is what you do every day for your job.

I can imagine how many birthdays, anniversary and special events you sacrificed for your work, not to mention the hundreds, if not thousands, of hours you spent in the cockpit training for your job, because nobody becomes a pilot by accident, all of that to have some bad weather, a slightly bumpy landing, and then have people complain about IT. So whether you hear enough or not, I want to say venki you on behalf of myself and everybody on our flight. Now here's that was crazy brand.

I don't Normally do this, but at the time, I only had my business stationary with me, which has my name, cell phone number and email physically printed on the card. This is what was crazy. Had two legs on this trip, going from the east west coast to east coast.

So two different flights, four different pilots, right? Two on each. When I landed within twenty four hours, three out of those four pilots personally contacted me to say, thank you for the card that they received.

One went on to say, you know, john, and twenty years of flying, I have never received a banque card from a passenger. And I thought, that's crazy. How is that possible? These guys were such a big, significant job and and no one's even taking the time to say thank you to them .

especially their bosses, especially their companies they work for yeah .

so so that was really you know, that taught me, I think probably that the pillar point there, which I call the curiosity principle, which is that curiosity is the precursor to appreciation, and appreciation is the birthplace of empathy. With empathy, we develop compassion. And when you have compassion, you have the ability to literally connect with anyone.

And I think that became the catalans for the entire project because every day IT wasn't just, oh, let me think of I got to get my notes on what's a short thing I can say no IT was, who is this person? What are their values? What are their character qualities? What are their fears? What are their concerns? What are their goals in life? And if I don't know those things, I need to have a conversation, by the way, how how powerful is that as a sales person or business person to do with everybody you meet anyways? You know them at a deepa level.

And then when you take the time to acknowledge IT, IT takes that relationship deeper from the conversation. And IT demonstrates to them that you're paying attention, that you're listening. IT creates a high level of trust.

And I think ultimately, at the end of the day, there's a lot of real estate professionals, there's a lot of business professionals who do what all these listening ers do. But at the end of the day, we want to go to the person that we have the highest level of trust. And so I think if we do them right, a thank you card that can actually be the opening of the door to a great business relationship, for sure.

I love the A, B, C. It's great. You know, in my sales career, IT was, hang up the phone, pick up the pen, and I would write the note to the person. I just talk to love that because I could understand where they were at.

And again, I never put in those context of attitude, behaviors and chAllenges, but as I here you I go, that kind of unconsciously, kind of the filters I was used, I just didn't call IT that which is cool. This is why we read books like the the mister thank you project is is a great read. It's a simple read and full how tool I highly recommended.

lots of pictures I take lots of pictures of the cards there.

So if your picture books person, yeah no for sure. It's a great thing you mention in your book the goal group in your business, and you talk a little bit about the goal group.

Well, a fun fact, brian. Initially, one of the ways that we met is through my gold group. You know, the gold group is who I who I consider is somebody who has three things.

They have they have high influence, which means that when they speak, people listen. They have high reach, which is they know a lot of people. And the third piece is they have a high level of love, meaning that the people who know them how love them at a deeper level than just so I know that individual.

So we met through an individual name when the hawkwood. I know she's been a long time cent of years. She's been a long time kind of our gifting agency.

SHE lives in dalis, texas. And when I met her was like, this is a go getter. She's hungry.

She's well, well establish in the industry. I'm going to make this person one of my best clients. So I was poured IT on. Now I send her handwritten carraze and sent her additional gifts outside of whatever we do.

And I was really fun because ultimately, when I wrote my book and SHE heard about IT, we got together and he said, hey, I wanna give this to brian. He's been my coach, have been in his programme for twenty years. It's changed my life, and I want to make sure he knows about you.

And that might have been about six years ago. And since then, to whatever degree created this connection for today, the gold group is really the individuals who are gna at what I call life changing business relationships. They know enough of the right people that if they decided to pour on the referred for IT, you'll never have to worry about money again.

When these one of those individuals, i've several of them and the gold group is really I think that we want to appreciate all people. And as business owners, we want to be conscious of our time and who we wanted build our business with. And so when I look at an accelerant to a business, it's finding and identifying those top people with those three things, high reach, high influence and high love.

And that makes a big difference. One one really interesting. And tell me if you can connect with this, Frank, because you've gotten more reforms and i've gotten in my entire lifetime, but when I started speaking, I would get referrals and introductions, right? And anyone whatever business here and you've gotten some referrals and sometimes those are forms work out and sometimes they don't.

I found this an interesting thing, that I was actually a type of person when they gave me a referral that IT really stuck in some when IT didn't. So I have a client named hunter markwald, so counters of a mortgage loan officer out of the bay area. And whenever he so I spoke to his company, he spoke to his his top clients.

And then whenever he would make an introduction, one hundred percent of them turned into a deal. One hundred because of the relationship he built. He he wasn't just influential.

He wasn't just good at what is his job. He wasn't just that he know a lot of people. He has a big blog. A lot of people know the people who know him like meant, I just love this guy because he's authentic, he's vulnerable, he's genuine. He's very generous with how he plays with people.

And so versus when I have some people who are like, oh heman like the connector want to you need to know this person that they would do a short email introduction and then nothing would really happen. And so that, why is that the case? There's something about those individuals.

So when I meet somebody who has a high potential, call them a high potential relationship, even if you've never sent me a deal, i'm going to go out of my way to do a really special unique gift for them. I'm going to send me a hand written card. I'm going to do something to show this person I win a relationship with you, not just for me, but I also want to be a value add to your life in your business. And that service really well so far.

Well, IT should. It's it's how i've been in a business since I came to america. It's what I believe in.

It's what we teach. It's the givers gain protocol. There's a lot of people out there that their givers in nature themselves.

And when you are a giver who sorts and qualifies through who else is a giver, you know, you talk about your the same height of the pilots. The airline also has first class passengers and your goal group is your first class passengers. We call them our a plus clients.

And candidly, we're good to all people, but we're just more good to those. We just spend more time with them. We do more things for them.

And these are the people who, in turn, you know, i'm that kind of person now. You buy me a slicer of bread. I'm going to buy a Bakery.

I'm a giver by nature, and then I so appreciate want to come in contact with another giver. And so when someone who does IT consistently and a little bit systematically IT also builds trust. That wasn't just a good friday or a good wednesday, and brian was feeling good that day.

It's hay. His business is consistently giving and songs of work, and it's very, very powerful. We could talk all day long because we are singing from the same hima. We have the same philosophy.

It's so need to hear this fresh approach to and I know so many of our clients are going to be excited to hear you and and also to read your book and perhaps some of the other little endeavors we can get into together. Let me ask you this last piece is when you go to write a note and you've done this consistently, you have a company that is about giving and succeeding people's expectations. What has he done for you and your business? I mean, again, it's the spirit of you give to give.

You want to bless for the people. You want to live like this. You don't want to walk into your house and see your wife and that scenario and have those thoughts any right?

You want to live like this. But what's IT done for your business? This givers gain mentality.

Yes, i'll give you a short antidote that explain this. In a way, it's become a very tangible number. One of practice that is absolutely grown our bottom line and IT came out of a really chAllenging experience.

So i'm a graduate, gonzaga university, small up in washington state. Most I known for one thing, basketball, basketball. So during the project, our team made IT to the national championship.

Huge deal. We've never made IT before, and we lose to the usc tar heels. Awful loss.

It's nine o'clock at night. My wife puts our kids to bed. I haven't writing any cards. I've got my five cards laid out. And brian, I couldn't do IT.

And IT brings up this really great question, how do you feel? How do you be grateful when you don't feel like IT? And that's where that whole definition, gratitude comes in.

Gratitude, the emotion one feels when you receive a gift or experience something as a gift. So I was racking my brain, where's the gift? Where's the good in this experience? And I was like a lip bun off, and I thought, oh my gosh, I didn't.

I didn't watch my team lose the national champion, chip. I just watched arguably the best team in school history play the game of basketball. You know what i'm going to do? I'm going to write a handwritten card to every member of the guns.

I commends baseball team. I did the numbers. IT was thirty five people total with with coaches, staff, everybody.

So for a week I I was looking at everyone's news real, and their highlights make every card specific to them. Even the red shirts saying, hey, champion chip s aren't made in the champion chip game. They made every practice that LED up to IT.

So thank you for helping our team become the best in school history. And IT was amazing because two things happened. Number one is a one of these cards.

And I didn't take months or weeks on talking seconds to go from upset anger. This shouldn't be happening. This isn't fair to feeling pure and authentic joy.

The second thing that happened was two months later on of all days, on me, twenty first, my birthday, i'm not to dinner with with my wife. And SHE pulled out an envelope from her person as old. This came for you in the mall today, and it's a letter addressed from gonzaga men's basketball. And I opened IT up with a hand written letter from mark view, the head coach of gonzaga, and that, by the way, who coach the the U. S.

Olympic team this year in basketball and he was a handwritten note from him thanking me for being in a lumine, thanking me for showing up for the team during a hard time and thanking me, uh for, uh being somebody who actually cares because when they came back to the the locker room and everyone was upset in the press, the first thing they saw was a vg card that i'd left for them. Brian, I could not have paid this man to write this letter and it's one of the most meaningful things of my life. In fact, i've got IT right here um if if people are watching in the video on this, i've i've got a hung up on my wall and it's one of the most meaningful things and I thought, mean, how do how do I keep this thing? Like how do I apply this in business? So here's that we did brin.

We implemented a strategy that the moment we receive a cancellation from a client, we send them a hand written card and we say, hey, we just want to say we know right now is not the time for to be moving forward in your business with us, but we just want, as you know, how grateful we are for the opportunity to present to you, share with your offerings. And we know right now is not the time for you to move forward, but if anything changes, we would love to win your business back. Here's our direct line.

Give us a call, brian. Here was a stp when we ran this for entire year. Every business has an nutrition, an ratio, right? Which is the percent of contracts you sign that all out of, all out of transaction.

Here's what we learned. Fifty percent of our cancellations came back and repot within six months if they received a handful. And thank you card, I wanted to think about that step.

Money you don't lose is money that you make. But why does that work? Because when you think about that, I mean, we've all had the experience of having to cancel something nobody feels good about IT.

How many of you have ever bought something to a store that you had to return and then received a bank car from the sales person? Rarely do ever here see someone's hand rays, but what if you did? What would that tell you about who this person is? And I think that's what taught one of the most viable lessons, which is that results shows skill. But how we handle problems shows character. Yeah for sure.

And IT goes from being a transaction to a relationship, which is now that the money is no longer part of our relationship, I still value, I value your business. And I want to say thank you. Here's thing, I don't think you have to be very good anymore to stand out from the competition.

But I would say this one practice right here, gratitude, expressing gratitude, whether be through a note, through gift, through your time, through your tension, that really doesn't. We could do this for hours because this is in my sweet spot, in your sweet spot. And I know it's of our clients as well.

If you want more, get the book, the mr. Thank you project. It's fabulous. I would like to finish with this job. We have five questions.

We ask everybody just to kind of get a feel for who you are and the man behind the book. So i'm gonna a rapid fire with you as we close out our our interview today. Number one, what's the single best piece advice i've.

uh, single bad advice i've ever been given, uh, very well. Who gave you that?

I don't even remember.

But I know that that was one of the most important things that i'm really grateful for the woman i've chose. We've been very thirteen years.

Well done, well done, Young man. That is the key. I certainly have done that. And thank god for us. What one talented, gifted is he possessed that you currently don't?

I'm going, this is a child card. I want to become an exceptional Baker. I just like learning to big.

I have a go in life brand and wishes to make the world's greatest chocolate ship cookies. wow. So if you've got you can email me.

John t. mr. Thank you. John t. mr. Thank you to come. I want to hear the world's greatest cooking recipe because that's that's my goal.

Life okay there IT is what book has been most instrumental in your life .

um you know I mean I think that um the first book of how to win friends and influence people really taught me how to not just be a sales person but how to be a good humans and people want to do business with humans.

He is the grandfather of the whole persons growth and development movement for sure. Years scrolling through the channels. There's one movie every time it's on, you stop and you look the one movie you watch over and over again.

What would that one be?

A krempe hands. That number one answer by about, oh, danny, what would just say like ninety percent and in mind too. By the way, there is something we all love about the story of redemption, that's for sure. Last but not least, john israel, what does the good life mean? you?

The good life means to mean that you are getting to build a life in business you love, that loves you back. And that, to me, means not just getting out there and cranking out numbers in producing revenue, but loving who you are working with at the same time and treating them in away that they wanted to show for you in uncommon ways to support you personally and professionally. IT makes IT makes work enjoyable. IT makes living enjoyable. And if you're ever in a tough time, um you'll have a friend will show up for you a lot faster than somebody that you did a deal for five years ago who doesn't remember your name.

Gratitude is the best way to approach your business and someone who's discipline me in the the area of gratitude my whole life we have in our studio here, as he walk in the studio, there's a giant sign that says kate malfa lc, which in gallic means one hundred thousand. Thank you. And that's the entrance to our studio here.

And the person who taught me that was my mother's eis bahn, the queen of gratitude, and she's going to leave us today with an irish blessing. May the road rise up to meet you, and may the wind always be at draw back. May the rain fall soft on your fields and the sunshine warm upon your face, and until we meet again, may god hold you in the halloween hand. See you next time.