S2E240 Unleash Your Creativity
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Welcome to it's a good life, but it's all about helping entrepreneurs think, feel and do Better. Today, we have a special treat for you, brian. Live on stage from a recent event. Let's listen in.

For seven thousand years, the most red book in history, world's description res. And in the opening line, the most red book in the history of mankind, IT says, in the beginning, guys haven't read IT, but it's really good to recommend this book to a couple of thousand pages in the same places. great.

In the beginning, god created the heavens. S in the earth. So the first introduction, hello, my name is brian. In the forest introduction, we have created, created that haven't.

In the other, the very first introduction to all of humanity got created, and then he goes on to say, he created us in his image. So of the very first attribute of the divine is creative. And then we're made in that image.

Then, by the very nature of this, the very essence of being a person is on our own creative nature. And it's interesting how this all works and what we think creativity is. Now, as a kid grown up in school in ireland, I was told that I was not a creative person because I did not have good handwriting, and I still don't.

For a guy who sold more personal animals, anyone in the world only hallMarks more person loads. And I have, i've written tens of thousands, but my brothers used to stay. My handwriting looked like a spider, dipped its button link and walked across the page.

That was how they described. But i've written tens of thousands of these notes, so my hand writing according to the breeze at home meant that I wasn't creative because I couldn't draw, could paint, not draw ay. And we would reinforce that my dad was never one, he's great, one line king.

I went to school trip that was kind of a transformed of school trip. We went to italy when I fifteen with our school, and I was tell them all these fantastic things. And I was them about the sisty in chapel.

And as you know, where are five generations house painters? And I said, dad, and there was this and that was that the fingers touching and know amazon took on five years. That's not impressive.

He goes, baghi would have done that. What a roller we had done in five days, not five years. So we all have our own different experiences, okay, with creativity.

And so we just have to understand that the creative nature is actually, when I talk about rediscovering ourselves, is actually to get back to that god made us in his image. And that's why we have the gifts. Now on that trip to italy, I never forget that I had to work.

I worked in, I work in a bar as fifteen. You could work in a bar in our land when you're fifteen and is a great country. I was saying my first paint, a ginst, was a glass against, actually, that made that legal to give a kid.

And I was twelve years old, vironment power pointing inst. Because guinness was brilliant, the greatest brand marketing and history. Because the phrase was, guinness is good for you, and IT still is.

So I worked in a bar.

I worked in my dad's business on the weekend. Paint and all that stuff saved up all the money. And fifteen is the first thing that ever don't yourself had a goal.

And because we had no money for trips like this, so we went, we took this tour of italy, and of course, with the last name, pareni, there was all kinds of cool stuff. And i'm looking at the bathes in a room book and all that stuff. And I had an unintelligible conversation with someone, neigh athi, who probably thought I was an irish team market.

I was something, but I talked to a biathlete. So I having this great experience, we're going on to these things. And then I came in contact with this piece of art, the pa, anybody ever seen this back then? They didn't have A A glass wall in front of which you can almost touch IT.

And I just remember standing like like this thing looks like it's alive, like its own label. I when you talk about creativity, michelAngelo was twenty three when he did this kids. Trying to get you .

to make your bed.

not make history. Come on, by the way, he really sculpted four more pats, the last one when he was seventy four. And he never came close to that. He never came close to that.

So we have to understand that we need to, when we have these creative pieces that we sub and and what can take that away, we can netflix IT out of ourselves. We can fit IT out of ourselves. We can TV IT out of ourselves.

We do all kinds drink IT out of ourselves. We do all kinds of stuff. We can busy, busy, busy, busy IT out of ourselves, which I think is the number one creative killer.

It's very hard to be creative in a hurricane, but we need that. And when we happened, that great things happened. Could I could, just like, could stand here for now and give example after a example, after example of example?

I could give you one more, because I gave me to twenty three year old. This guy was almost in sixties. The same is berny Marcus.

berny. Marcus was fired in his fifties from a cosmetic store. They said, you don't know about retail. He's the guy who invented home deepo, a three hundred and sixty billion dollar company that he didn't get go on until he was in almost sixty years old.

So you can be twenty three and do the pata are little close to a burning market age and do home deepo. Here's the thing, one of the limiting beliefs, we're lifted off to lid here today because I can go all the way up to eighty years old and ninety years old. I can go all way down seven and eight year ols of people who are world changes.

So one of the limits that needs to go on is what my age is, what my circumstances is, what my race is, what my disposition is. None of them. We're taken that limit off here today.

We are without excuse. why? Because we are made in the image of the creator, made the heavens in the earth.

We put that work, that forced ed to work in our lives and unleashed creativity. Baby, watch out. Baby, watch out.

No more plan, safe. No more trying to please people. No more trying to do what others think. We need to go this way and then go that way with the very best. So i'm going to give you a seven steps to harness your creative subconscious.

You know that eighty percent of our actions come out of our unconscious mind, so you can say things consciously, but if your unconscious has a different belief or thought, that's what's getting reinforced. Okay, definition, creativity. Mister webster says this way. It's the ability to stimulate the imagination and tap into inventive powers. Is the ability to stimulate the imagination and tap into invention, stimulate the imagination, your own imagination.

If you look at any breakthrough in any area, this is outlooks, whether its medicine, whether it's sports, whether it's family, any type of break to, it's always this way, seventy five percent of people, but also said they're not living up to their potential creativity. I think the other twenty five percent didn't understand the question. IT is, but gilbert wrote a very famous book, e pray, love.

You guys remember that book? And he said, a creative life is an amplified life. It's a bigger life, a happy your life, an expanded life and a hell, a lot more interesting life.

I'm going to show every single one of you today. I don't care if you're ten. I don't care if you're ninety. And I think we have both in the room.

I'm gona show you away that there are creative ideas and hopes and dreams in your heart and mind, that I hope that we can take a major step today to move towards. So here's how you do IT. Again, I was told i'm not creative because I couldn't write real or draw real.

Well, here is the first step to creativity. You introduce a problem to your conscious mind. So creativity starts with problem solving.

You know, my whole life is creativity today. It's all I do all day long. It's immense. In fact, I have so much demand for creativity.

I have to work very hard to not turn IT into the model to factory for myself, einstein. That creativity, intelligence have been phone. And we're in a world today where intelligence is venerated, specially in the academic world.

But it's not enough. Intelligence says that a tomato is a fruit. Creativity says you don't put IT in a fruit salad.

You follow me some. You don't know you to get that tomorrow, try to try put a tomato in your fruit sales. See that works.

So what happens is in our world today is this is a tomato takes all of the you didn't understand tomato to make them. We were speaking the language a thousand years before you were even a country, just so you know so so a fricking tomato. Number two, you you've got a schedule time to think there IT is you've got to actually schedule time to think parents warn buffer.

T, he's done pretty well. Know if you've heard about him. He has over thirty honour doctors.

Tes, you know? Yes, one academic plack hanging on as well. He took how to make friends and influence. Ten, we correspondence course, and that's the only thing he has hanging and on as well.

And the reason is that gain the confidence to go and to ask a girl out who he then married and he brought a box to seize Candy, which is way later on he bought seize Candy. I isn't that nice. All the doctors and all the hour he's received, he's got a ten week car respondents course.

why? Because one thought of him how to apply creativity in the marketplace. Most of us have experience these wow moments. We just haven't take time enough to think deeply about them.

Kay, you have these little no gates in your life that have happened, but what happens is on the next thing, on the next thing, on the next thing, you just got a blessing. We forget to say thank you. We forget to express graduate, and we forget even techno wodge happened because one of the next problem.

Third thing, we've got to create a stimulating environment. IT can be done that you can create any environment. But I will say here, IT helps to create a simple environment. And I am this way.

And this is where my poor bride of thirty four years and my family have gotten to witness this four years, is they know when i'm working on something, because I go into this manic cleaning mode, and there's this tidy and going on, and I start tidy, and I have to organize my workspace, I have to organize my files. I have to do everything. This is how IT works for me, because if I don't have that order, I can't feel creative.

So I have to do, is anybody got the same ocd? Anybody got that? We should have a little.

And so, so for me, before I create, I have to organized. I don't know what what is is for you. And then every environment, I mean, I try to create an environment of creativity.

So like how many of you've ever tour through bethenny company? How many you've ever tour through? Lots of people do all time, right? So if you made IT to my office, you'll see this.

And even in the middle, the office, I tried to create a creative space. So I got, why got my bride? I got some things that mean a lot to me, got my little irish wall.

Go back to my roots on the left side, then I have all, you got some sports memory, billions and things that have been sent to me around the thing. And then I had this thinking couch, which my kids hate. This couch I first brought at home and they hated.

That was too firm, too hard, but I don't want to get too comfortable. So the thinking couch made IT to my office, and, you know, I found I create Better. Lying down 来了， 拽 了， hanging upside down.

See if that works for you. I have a Green room where the podcast is, and I have all kinds of stuff in there, inspiring type stuff, things from neil armstrong. And I have a shelf of all these authors are written a book to me and whatever else.

I'm in the environment all the time, my home, very creative space in between when i'm working on something, one of the things I did was I built this golf in Green. So in between i'm working on something. When I get stuck, I go outside and I chilly, dip some chips and I put a ball over the fence that the neighbors hit a few puts, whatever IT is, try not to kill a horse.

If I hit, left I A hook, I kill a horse. So I got to watch the hook, keep the hand shower down to the ball. You've got to create a creative environment for yourself, OK, whatever that looks like, even if that's a place maybe that's upon a mountain or by a beach or wherever is whatever that is, do you have a create environment? What is IT and is IT booked into your schedule? Like here's the thing you need to do a little bit of this every week.

Every week. It'll make you Better at every aspect of your business in life because a creative solution is a more joyous solution, is a more three dimensional solution, is less of a grind solution. Does that makes sense? And IT taps into the greatest power you have me high to, except me high.

We talk about him. He won the nobel prize for this book. Call flow.

When we play the soft, classical broadstone music, that's one of the examples. Relaxes the right side of the brain. Allow on the left side to go to work.

I actually got a chance to take couple lectures from him at the university ago. I'm in town doing half day workshops. He's doing lectures.

He won the nobel prize. I want to go hang out. And he said, this is easier to enhanced creativity by changing conditions in the environment, then by trying to make people think more creatively.

So how can you create a creative environment for yourself? Number four, you've got to capture all random thoughts. I do this all the time.

I'm a little black book guy. So what happens is I have one of these in my office at home. I have one of these in my backpack.

I Carry every with me. I have one of these in the arrested mic car. I will often have this position outside the shower.

I'll bring IT into me. I don't know why, but if I do some kind of trade mill are the olympic al machine, that what do we do? Forty five minutes. Jo, right, and on elliptical.

And so I have bring a little book of me, because, guess what? I have more creative thoughts at the end of a forty five minutes section or during the forty five. And I just and man might IT looks awful, like i'm often on the kay and looks like at a seizure.

But I later on go hi. I'm gonna make a lot of money right there, like something the simple is this, so a little practical thing. And so whatever is now, my kids, everything's electronic.

And the phone, I get that, but there is a whole science behind. Guy won the new bill prize for IT that when you physiologically write something down, how IT impacts the neuropathy in the brain. So actually, the physical exercise of writing is one of the reasons why right now, corporate america, one of the biggest struggles is creativity.

It's also in a corporation in creativity happens collaboratively and more and more people to work in at home. So guess who's coming into the rescue for the creativity AI? And you're going to see more and more that here's the problem.

AI is not made in the image of the creator as a brilliant stuff. They were working on some videos, you know, our training programs are blown up all over the world. So what happens is, rather than me go into the studio and rerecord all these laden recordings, they have a eyebrow adding little things around.

That's great. That's good. Lizana an seem to like IT all great, but if i'm going to create a program I can do that, is that makes sense because I need to know what the human capital is and what the human need is.

And and there's something more powerful in this world and always will be than A I, and it's called EQ. EQ is emotional intelligence. And there's no doubt, and I can say we you'll see us in next year, we have some folks coming in to speak to you guys on A I and how can help in your business and make them more efficient.

Great stuff. But I must say this, I have more confidence in bb than A I. And when bb puts a little something in his little black book, things good things happens that make sense. And I now talking about myself in the third person.

I always wanted to do, listen to your hunches, pay attention to your intuition, do not dismiss your random thoughts, inspirations or ideas they could be giving you the best advice you ever had. That little voice inside your head and heart, that little voice you have done many, many good things in your life when you listen to IT, and you have, I had a rough, a lot of stress when you haven't listen to this. Number five, seek outside perspective.

IT helps. You know, who i've quoted almost more than anybody else is elena rezone there. Here's the chie says, great minds discuss ideas, average minds discuss events, small minds discuss people.

That's a woman who knew something, a very wise woman. Great minds discuss ideas. Average minds discuss events.

Small minds discussed people. Ideas, ideas, ideas. We need to continue.

We need to think ourselves. We need to put ourselves in environment to think. And it's crazy.

You got family, you got kids, you got all the stuff, noise levels, the TV social media, the scroll and work life, the appraisal didn't come in, and all the other stuff very hard to time out. Create a space, intentionally distract your conscious mind. Now when we write goals, we do that with the music.

But I do lots of little things for myself. I'm not going to give you my whole list because then you know how kind of crackers I am, but I do lots of little things to occupy my creative mind so that I can relax my subconscious mind, because that's where all the power comes from. IT could be.

There's things plan. You could have soften, even plan on the TV with muted, you could have music plan. You can put you seven environment is lots of things that could distract your conscious mind, because your conscious mind tells you how you going to pay for IT.

You're too old, you're too small. You're too Young. You're this and you're just at this.

Who do you think you are? Your conscious mind will give you the list of why you can't. Your unconscious ous mind is where all the powerless.

And by the way, your unconscious mind can tell when you're being satirical, sarcastic. IT takes IT as a thought that introduced that must be true. So we do lots of little things like that with you guys.

Here are especially with the music. That's one of the most pronounced way to do that. I do recommend the book, flow by me, hygiene gnh eight.

That is really how to get into that state of, like, being in the zone for an athlete. jr. Token, who's written some of the most conceptual books in english literature, and that have becomes some of the most, consequently, movies of all time.

He said, not all those who wander are lost. And so I don't have time for this. And what the heck is this? And then, okay, and just having a place and IT could be here, you can put IT on your computer.

You do whatever you want. I like to write IT and then put IT somewhere else. That's my process. And I think the science is pretty strong behind IT.

Put yourself in a situation where you capture these thoughts, put yourself an environment to creates working out long walks, like even when you do the workout, if you're doing the jasa size and the music belt in the whole thing roles, you're probably not having creative thoughts. You're trying to stay alive, right? It's more like you dilate ted to eight centimeters.

I'm about to give birth at the end of this orange theory class OK number seven, create a vivid mental picture. A vivid mental picture. While disney, he was a pretty creative guy.

Would you guys agree? He said, first, think. Second, dream.

Third, belief. And then finally, dare, think, dream, believe there. Okay, he's gone a long time, mid sixties.

He passed away. Have you guys ever seen mr. Banks saving mr.

banks? Anybody seen that movie? So check out that movie. It's a cool little movie, and it's about how we pursued the writer of mary poppins for twenty plus to get that movie made.

And is really, he had this commitment and this desire. He made a promise to his girls, this book impact to his family. And he just stayed with IT and stayed with IT and stayed with her.

And this goal was this british gw. SHE was a prickley pair. And he doubt with her and doubt ether, you've think you've had tough clients.

Go watch that movie. And eventually he gets the rights to the book and he makes the movie, which he hate IT kinda. The proceeds from mary poppins built disney world in florida. The whole thing.

So even that in this creative process, all the stuff we covered this morning needs to come to bear, even if it's a creative idea, if you're retired, even if whatever you're doing, all that stuff we talked about this morning about taking off the limits in the work and the ambition, and all stuff goes in here. So we introduced the problem to the conscious mind. We schedule time to think how many of you could do a Better job at that.

We see your hands schedule time to think it's it's crucial, i'd say, work out number one, think number two, for high performance. And if you do IT right, the two will be combined. Create the stimulating environment.

Now, if you really want to get in to, you, want to come and clean my house, no problem. You, anna, capture all around them thoughts, seek outside perspective, get little help, try to distract the conscious mind, and then create a vivid mental picture, preferably in some imagery, pictures. So here's the benefits.

Here's the payoff. S when you do all this stuff, a creative outlet, it's something you do that helps you focus and express your creative energy, your emotions and your thoughts. That's what IT does.

Could be music, drawn, painting, visual arts, crafts, photography, bacon garden acting, cooking journal. You know, our mom is in the care home in in doublin with dad, and they introduced her a painting and it's kind of painting by numbers to the onest switch. But you'd want you think she's micanopy. I always knew I could do that. I always knew .

I had IT in me.

But he loves IT and it's an expression for her. And SHE can't wait to do IT SHE was to something he thought that I could do this. And you know, they're like, we have pain class actually.

I'll give IT to go. And now, like I said, he wants to SHE actually wants to me to frame. SHE made this little thing for me and he wants me to frame and put in the house so well, here's what IT does the benefits of.

He gets you out of a rot. Honest goodness. How many years of experience, ed, that in the last two, five months we have felt like you never run and I miss your health?

Well, the creative process is the first benefit is that gets out of that. Lui call said this, you don't drawn by fond and water. How do you drown the drowned by stay in there? Got to get back up.

Next thing that does reduce stress, anything that reduces stress i'm in favor of, i'm a stress magnet. Stress or fear is perceived as a lack of options. Creativity, give you the options.

And you guys getting the theme where i'm going on here that sounds more playful IT sounds more joice IT is the next thing that does a bolsters yourself a theme because you see an expression somewhere else. Maybe you're like, you know, you're very good at one thing and that shows up somewhere else and obvious in your own worth, in your own value, you start to see IT. I got i'm not just to this.

My Angelo SHE knew a bit about creativity. SHE use creativity to radical change her world. Very tough process.

Grown up. Married dollars of you had a real tough time. But but that's not what she's known for.

SHE became of press mentors, begin this hugely influential person. SHE says, you can't use of creativity. The more use, the more you have, the more you have, the more self for sure you become.

You can almost hear you saying that can to freedom from bottom. It's Better eat junk food. Watching the same show you've watched.

I mean, you watched break and bad three times. You don't need to watch you the fort, and it's great. Like I when i'm on flights, I don't read any more on flights.

I watch some of these shelves. And what I find is IT distracts my conscious mind because sometimes for me, I can associate the reading with work, so I do something different. And I enjoy so great, great to do those type of things.

But I don't want to live in that space. I don't want to live, abdicate my life to someone else's idea, creativity. And that's what all the subscriptions are, something sense as their idea of creativity.

How many you ever watch something, someone that will be very good. Let me see, see your health. How many people said that wasn't very well written and to see your hands, how many we thought that was not very well, acted good. What is your turn? Go right? So bad.

See how works out.

Amy dickson, he is great newspaper, callous when we had newspapers said board, and has an in function, because pushing through IT can unleash creativity.

So if you felt that boredom thing hitcher creativity, creativity IT makes you everyday life more creative, everything you do all day, so just a lot of great benefits to IT gets you out of the road, reduces the stress, get you out of the board and bolts the self steam, make sure everyday life more created. How many? If you want that, let me see your house.

great. So I am walking you to my process, that brand new. How many you've heard of the c fsp? Kay, you need to check this thing out.

You need everyone whose a member needs to be involved this thing like tomorrow, kay. So i'm going to give you this. You can take pictures of IT.

And if you're at all reasonable, you'll get going with this program here today. Help and realist agents provide full professional service and charge appropriate professional fees. Anybody interested not? yes. Or know how many of you want to be the best of what you do and get paid for that? Let me see your hands.

You know what I found about consumers when they see value they're pay for IT is right next is an online training program that helps agents define themselves as full service professionals. Can you say that phrase? Full service professional in contrast to the discount rockers and the cafeteria models? By the way, in man was just here in san ago last week.

And all you're going to hear now is cafeteria moes. Oh, five hundred book for showing and eight hundred books to write a contractor. And the consumer doesn't want, I mean, whoever once I got lesson, but the people want, i'm buying the makest largest investment of my life, the biggest debt of my life and the most scared financial decision of my life.

I want someone who's a pro. Can you just be a pro pro? Can you just do a good job for me? I is that right? So they want that's where they go get a referral and that's where they are looking for you.

So that's what we're doing. So here's what the essence of the whole thing is, going beyond customer expectations and delivering an industry leading experience that wows your clients. I'm actually doing these in five modules, but i'm doing something I never did with something.

I'm bring in experts from other spaces. So I want to teach how to be a pro, but then i'm bringing in people who are the best of what they do. And i'm never done that like this is trying to program.

And so i'm going to bring in people like john ate, okay? right. And he's going talk about the soundtracks are real thing, right? The soundness tracks are this is the way I used to be.

So sellar thinks certain way, buyer things a certain way, the agent thin, certain way we're going to change that around were bringing in a guy in wilderness. I ever had a willard re. amazing.

He had the number one restaurant in the world in new york. And he wrote this book that became this massive best seller. And he's an awesome dude.

And we've done great podcast together. And he's going to be part of our faculty for the training program so that you can blow your customers away. And I will bring in wrong tight, another canadian.

And he's that things they do, guys. So he's going to help you with the brand because now we got a brand ourselves. Here's what real tres are.

Here's who I am. So makes sense. I'm a certified full service pro, and then i'm going to walk you through the whole ww experience. And it's for a couple of hundred books for the love very.

So I want to make sure that all of our members have this logo on business cards, this logo in their members directory, this logo everywhere they go. And we're going to have ongoing stuff every year. This is what I want for you, that you use creativity in your business, in your life to solve complex problems.

Now let me give you the process. This is how he feels. First, the first thought you have, I have to start all the time about myself.

This is awesome.

When you go to do anything creative, this is awesome. The second evolution is, this is tRicky.

The third development.

when you're get a little closer to the answer, this sucks. You start out awesome. Then it's tRicky.

Then it's sucks. Then you will go even further. I suck.

This is how IT looks. And i've talked to people who made major motion pictures. Number one, hit songs, best sell in authors.

Everybody goes to the same process. Number five, this might be okay. And number six, this is awesome.

So when you go through this, understand that you're going through the process. Is that make sense? You're just you're going through the process. The enemy of creativity is the tyranny of the urgent. You got ta call time out, take time in a way ago.

May the road rise up to meet you, and may the wind always be a drawback. May the rain fall soft upon your fields and the sunshine warm upon your face. And until we meet again, may god hold you in the halloo of his hand. See you next time.