cover of episode 157. What Makes a Creativity Festival Thrive for 70 Years?

157. What Makes a Creativity Festival Thrive for 70 Years?

2024/10/23
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Key Insights

Why did the Cannes Lions International Festival of Creativity start in Venice?

It began in 1954 with a single award for TV and cinema advertising.

Why has Cannes Lions expanded its focus beyond advertising?

To encompass all aspects of creativity and meet evolving market needs.

Why does Cannes Lions offer a 'First-Time Program'?

To guide new entrants, ensuring smaller and independent agencies can participate and thrive.

Why is the festival working to dispel the myth that it's only for the ad industry?

To engage a broader audience, including young innovators from emerging markets like China.

Why is Cannes Lions evolving its offerings every year?

To stay relevant and serve an increasingly diverse global market with the necessary tools and services.

Why is Cannes Lions partnering with Effie?

To combine creativity and effectiveness, providing more tools and data to the global audience.

Chapters

This chapter delves into the rich history and evolution of the Cannes Lions International Festival of Creativity, tracing its origins from Venice to its permanent home in Cannes, and discussing its expansion from a focus on TV and cinema advertising to a wide spectrum of creative disciplines.
  • Cannes Lions started in 1954 in Venice with a single award for TV and cinema advertising.
  • The festival found its permanent home in Cannes, France, after rotating between Venice and Cannes.
  • The festival has expanded to encompass a broad spectrum of creativity beyond advertising, including print, publishing, and creative data.

Shownotes Transcript

In this episode, Bessie is joined by Simon Cook, Global CEO of Cannes Lions International Festival of Creativity, to dive into the rich history, challenges, and future of one of the world’s most prestigious festivals. With 71 years of creative excellence, Cannes Lions has become a beacon for marketers, advertisers, and creatives globally. Simon shares insights on how the festival has evolved from its beginnings in Venice, the importance of maintaining a level playing field for all entrants, and how the event continues to innovate, particularly in the wake of the pandemic. Bessie and Simon also discuss the festival’s relationship with the city of Cannes, the shift toward more inclusivity, and the growing role of creators and influencers. They explore how brands, especially from emerging markets like China, can leverage the festival for global exposure, and what lies ahead for Cannes Lions in an increasingly digital and fast-paced world. Key Highlights: ·The Origins of Cannes Lions: Cannes Lions began in 1954 in Venice, Italy, with a single award for TV and cinema advertising. The festival later found its permanent home in Cannes, France. ·**Cannes Lions’ Evolution:**How Cannes Lions has expanded from being ad-focused to encompassing all aspects of creativity. ·Managing Growth and Scaling the Festival: Insights into the festival’s business model and revenue streams. The relationship between Cannes Lions and the city of Cannes. ·Engaging First-Time Participants: The festival offers a “First-Time Program” to guide new entrants, ensuring that smaller and independent agencies can participate and thrive. ·**Rigorous Speaker Selection Process: **Sponsorship doesn’t guarantee a spot on the stage. How Cannes Lions selects speakers and maintains a high standard of content quality. ·Rise of Creators and Influencers: With the launch of the Creator Pass, the festival now engages social media creators and influencers, recognizing the growing importance of the creator economy in global marketing. ·**Opportunities for emerging markets: **The discussion highlights how Chinese brands and innovators are increasingly looking to make their mark globally, and how Cannes Lions provides a platform for them to showcase their creativity. 【本节目由Withinlink碚曦投资协作体出品】 【嘉宾】) Simon Cook Global CEO, Cannes Lions International Festival of Creativity 【主持】 李倩玲 Bessie Lee 广告营销行业资深从业者，商业观察者 【后期制作】  小朱 【收听方式】 推荐您使用Apple Podcast、小宇宙APP、喜马拉雅、汽水儿APP、荔枝播客、网易云音乐、QQ音乐、Spotify或任意泛用型播客客户端订阅收听《贝望录》。 【互动方式】 微博：@贝望录 微信公众号：贝望录+ 商务合作：[email protected]