cover of episode Price Is Everything | Group Chat News Ep. 911

Price Is Everything | Group Chat News Ep. 911

2024/11/25
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一些零售商的假日销售额强劲,但Target的销售额下滑,这与其高昂的商品价格和缺乏竞争力的定价策略有关。Target试图将业绩不佳归咎于港口罢工,但这并非主要原因。消费者对价格非常敏感,品牌需要提供消费者'必须拥有'的产品才能获得成功。一些品牌,例如耐克,已经失去了消费者的青睐,其产品设计和定价策略缺乏吸引力。沃尔玛的促销策略比Target更有效,品牌应该降低价格来吸引消费者,而不是固守品牌溢价。 Target 的服装价格过高,缺乏竞争力。耐克的运动服价格过高,且设计不实用。一些品牌已经失去了消费者的青睐,例如耐克,其产品和定价策略与其他品牌相比缺乏竞争力。奢侈品牌销售额不佳是品牌自身的问题,他们没有给消费者提供足够吸引人的产品。Target 的销售额下滑是因为其商品陈列和定价策略存在问题,消费者对价格非常敏感,Target 需要降低价格以提高竞争力。沃尔玛的促销策略比Target更有效。 其他发言人对假日销售额、品牌定价策略及消费者行为发表了各自的观点。

Deep Dive

Chapters
Retailers and brands are reporting strong holiday sales, but Target is facing challenges due to pricing. The CEO of Target attempted to blame port strikes for the company's poor performance, but this explanation was refuted online. The success of other retailers like Walmart suggests the issue is specific to Target.
  • Target's stock dropped 21% after earnings.
  • Walmart reported strong earnings, contrasting with Target's struggles.
  • Luxury brands are expected to have one of their worst Christmas seasons ever.

Shownotes Transcript

Group Chat News is back and we're going over the hottest topics of the week including holiday shopping, NBA ratings are down, Scott Storch on Joe Rogan, Jersey Mikes sold for 8 Billion, Olive & June bought for 240 million, Waymo is changing to a Chinese auto manufacturer, Bitcoin and Barack Obama plus much more