#734: How To Create A True Wealth Mindset and Your First “I Made It” Moment with Dan Martell
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When we learn to say no, we realized we're actually saying yes. We're saying yes to our dreams, yes to Better life, yes, the opportunities. But if we just fill ourselves up with a bunch of things that we don't kind of intentionally think about, then we're saying no, indirectly, to our dreams.

Single I am evy porter filled x corporate girl turn CEO of a multi seven figure business. But IT wasn't all that long ago that I lack the confidence, the budget and the time to focus on growing my small but mighty business bus word past. Many failed the team and lessons learn, and you'll see the business I have today when that changes lives and gives me more freedom than I ever thought possible.

When that used to only as a daydream, I created the online marketing made easy podcast to give you simple, actionable, step by step strategies to help you do the same. If you're an ambitious entrepreneur or one in the making who's looking to create a business that makes an impact and a life you love, you're in the right place. Friend, lets get started.

Welcome to another episode of online marketing made easy. Thank you so much for two years in once again. And if you're new here, i'm thrill that you found me and this really amazing community and especially excited about today's episode because you're about to hear from someone who has completely transformed how entrepreneurs s think about growth and creating a mindset to build your dream life.

His name is dan martel. And if he's not on your radar yet, you're about to be blown away. Then is a renowned cereal entrepreneur, Angel investor, an author of the best selling book buy back your time.

You don't even know how many times I ve been with my students, and they have told me that is their very favorite book. I think it's a much street for all. Entrepreneur s buy back your time.

In this episode, dan is going to walk us through his unique approach to wealth building, from his own story, how he went from a troubled youth to becoming one of the most sought after business mentoring. Today you're going to hear about the power of mindset, the strategies he uses to create exponential growth and the exact steps you can take to start building wealth from where you are right now. So if you're ready to learn how to take control of your time, your business in your wealth, let's get started. Hey, there day and welcome to the show.

Hey, me is an honor. I'm so excited by her. thanks.

Haven't really looking forward to this. I did a deep dive on all things stand, and I really excited to chat with you. My audience is gna eat this up because you've got a really unique story and so many great perspectives on wealth and building wealth and building businesses. So we're just going to get right to IT.

Good for you. Good with you.

That's an amazing. So I want to start at the top. I want you to talk a little bit about your background and how that LED you to your first successful .

company is a great question. Um I i'll try to give you the shorter .

I can say it's big one is a big IT .

is and the more i've talked about IT and for fifty years, I had a lot of shame around IT. So I didn't tell anybody. And what i've discovered the more people found out is i'm not alone.

Like I turns out a lot of people that have had success have dealt with troubling situations as uh you know, as a child, as a teagle and IT. Turns out that uncertainty sometimes is the foundation that allows us to be entrepreneurs because we're OK with chaos. But then I wrap up a home where I didn't know what version of my mom is going to get.

I got home SHE SHE struggled with addiction, red in alcohol, and, you know, at a very Young age, I had my own issues with anger and diagnosed A D D S. Young. And just like one bad decision LED to another bad decision to me, finding myself in juvenile detention sentiment twice by the time I was sixteen.

And what crazy is, a lot of people today know me, is a software guy, and i've built an exited for software companies, but IT all came from eventually getting of released into a rehab center that save my life. Know where I spent eleven months rebuilding. Honestly, the trust that I lost of my family at that point, understanding the story, understanding the meaning of given myself, and I was the end of that program was helping.

When the maintenance guys clean out the whole cabin, I felt this super old computer. Sydney won the rooms. And and a book, a java program, mean sitting next to IT and yeah, I just follow IT was kind of crazy because, like i'm seventeen, i've never touch a computer my whole life. And I opened this book and I just followed the instructions in chapter one. And two months later, I ve got the computer to print out hello world .

that's impressed for never touching a computer before.

never. And, and, and I was kind of me because in that moment I thought maybe I struggled in life because my brain was different. And computers with my thing.

But I mean, you know, when they say, like, don't judge a duck for its ability to fly because there was a mental flag, I felt like that was kind of the same thing. I realized I was never meant to do things other than what I was doing as just I didn't put I never was put in a position to win. And in many ways, that learning to code became my new addiction.

Because I grew up with so much chaos and chAllenges that when I started just building things for myself, there is something very theraputics. I think about just, you know, the consistency of software and the the getting in the flow. And I ended up doing just a lot of person al development by myself with my computer building apps for myself and my friend and me.

This is nineteen ninety seven, and I get out of of rehab and discover this little thing called the internet and that's that's really he took me while to figure out success though I mean, I tried a couple field companies um and I say I wasn't til I got a mentor when I was twenty three, twenty four that showed me, oh this is how you do business turns out there is a way to do IT and I wasn't fall in any instruction so that kind of been my journey is just massive pain growing up as a teenager LED to the belief that I could do IT because honestly, as long as I was sober, my parents were happy like I was so great. Remember, like people asked me, like, did you arrive a vision for your life? You know, today have the privilege of fight around on my own plane and i'm involved in think I own something north of like twenty companies like I like i've cocreate with.

I've investing over one hundred. You the portal of companies that I that I actively managed over hundred million year in revenue. So it's it's kind of bit it's crazy for me. My data is last when I talk to me goes, did you ever think and I like, no, no, I, I, I, if I didn't think I make a past twenty one. So every minute today just feels like a second blessing.

I meant to that I wanted to take me back to rehab because i've heard you talk about some lessons that you've learned in we have that just transferred into how you actually conduct business. Can you talk a little bit about that?

I I don't get asked this question at all. So I really the yet know people. It's interesting as people go what you learn, your first failure in business.

And I like I learned some crazy yourself before ever start my first business like like you looted to. There's a few things and it's actually quite an interesting because I think most people that are adults would benefit from going to a deputy community recovery. I mean, that's kind of technically what retreats are.

But you know, at sixteen, seventeen, I didn't realize what I was learning. I mean, I learned things like, you know, you get to decide the meaning you make to the events that happen to you from the past. That's crazy and not because those meanings are as likely to be true as the complete opposite, you know.

So I could be upset that something happened, or I could be grateful because IT shape me, that was interesting and I was cool, is the program I was in is quite unique, where every clean up they would Carry you up with another residence. And one of you had to share your life story. So gonna stand. I did eleven months there, three clean ups a day, breakfast, lunch and dinner. And every time I was either hearing or telling my story, no what I went through, nor they went through.

And I was, I was interesting because, indirectly, I was kind of learning about the concept of, you know, blueprints on the world and how everybody had their own, and how those stories they told themselves shape their actions and be able to watch somebody come in week one and over three, four, five months, literally change their relationship to those events. IT was something that almost took a year, I, A decade later, for me to realize the value that I was. I was learning, but that showed up in business.

I be in meetings negotiating really serious situations and you know, the other person, we get heated and I would just sit back calmly and i'd be like in my mind, going well, that person easily triggered, you know and I think because i'd gone through so much where other people Normally would feel intense about things, I could just find the common, the storm, and a hundred percent gave me an edge. The other stuff, I would say, you know, rehab, maybe, you know, grown up, you know, directly on the streets. I just have a ability to endure, like call IT great, call IT resourcefulness.

I just never accept. No, I don't accept, can't, don't accept, not able. I'm just like, hey, I just need to figure and is kind of crazy.

But if you think about this, the person whose home was on the street, let's let's call him a drug addict, you, they have a chAllenge their mind. But like the drug addicts, they wake up every day and they have nothing like when we say nothing like less than nothing, right? The homeless, they don't have resources, they don't have a place asleep, they don't have money.

And by two o'clock that afternoon, maybe one, maybe three, they find a way to be in tox edicated high. And i've always thought to myself that obsession when people say, like, i'm really trying, no, you're not. No, you not.

Because i've literally seen people have nothing and figure out ways to be, you know, resourceful, find. And on the saying is, legally, I just I always calibrate to that. So these are kind of these lessons I learned after the fact that i'm so grateful. You know, I know you've got you work with tony, but tony used to say that tony Robins would go, you know, if you, anna, wake up and blame your parents for all the bad stuff and you're grateful for you're at, you should also blame for all the good stuff.

And that's kind of where I got to in those lessons that I learned in rehab, have made me rich, have made me continue to be on a journey to resort discovery to realize that even though, no, I got sober at seven eighteen IT didn't stop the learning, the opportunity and I continue its its one of my is the thing that i'm the most grateful for, which sounds crazy, because a lot people could change you. Would you go back? I'm like not one moment, zero period. Because I I would I wanted risk the chance that I wouldn't be where mad today because I early .

grateful for that is so true. You know, most of us won't have a rehab experience. But I was thinking, I want to you a belief that I have, and you tell me if you also agree or if you disagree.

I believe that everybody who is growing a business. At one time or another should work with a coach or a therapy and therapy, meaning like really digg into those issues that they have. I just think i'm such a Better entrepreneur because I have a leadership coach.

I have a therapist. I have a health coach like I invest in all of that. So talk to me about your your .

thoughts on that. Well, I mean, if you look at different philosophe, say, a life, an examine is a life you lived like our goal. I think of trauma S A lot people talk about trauma, call capital tea trauma in many ways.

The metaphor I come to is that traumas like a book, and we all have IT, and we're given the book. But unfortunately, most of us decide to go put IT on the bookshelf, never to open IT ever. And they're realized that their life is a reflection of what's in that book.

And if they chose to have the courage, that would be my invitation. The work on the other side of reading those stories and understanding where who they are and how they reacted, things where that comes from is actually the reason were all here, right? We're all here to go on a journey, you know, call IT a soul contract, call IT a divine assignment.

But we're here to do the work, all caps the work. And and I just think without somebody that is a coach, a therapist car, because you can reflect, like you can sit down journal, all great habits, you talk out loud when you go for a walk, all incredibly cool. Tools cost you nothing.

But man, i've had the right question from the right person. At the right moment they crack through through the noise, through the debt. I just this past week as working with one my spiritual therapies and SHE just said some beautiful SHE said to the depths of the deepest parts of the ocean, you're willing to go. People know who you are.

Oh, say that one more time .

that is good to the depth of the deepest ocean you're willing to explore, the more people know who you really are, including yourself.

yes.

Well, okay, that's crazy. What am gonna do with that? And I just i've i've had a coach, ince. I was twenty three. My first coach was an em s coach.

I read the book, Michael garber wrote incredible book called the and then I said, I need somebody that can teach me this because i'm i'm not too right at that point at two failed companies and from zero and two failed companies, twelve months later, I do almost a million in revenue. Nine hundred and sixty eight thousand. Oh, that's crazy as a twenty four year old. yeah.

So today I have probably six or because and again, I don't even consider IT like kind of the way you just talked about IT having somebody that is, you know, I have a coach for my nutrition that's different from my coach that I trained with, that's different from my parent coach, is different from my spiritual coach, different from my business coach, my strategy coach, my media coach like I just look at IT as an investment in me. And the only thing that stops me is my ability to meet above. So if I have if I have the time and I want to get an outcome, i'd rather just pay somebody.

It's so much faster, it's so much more productive. It's how it's always been skype interesting, right? It's like my son started editing videos he uses as ipad.

He records themselves playing video games and then does his edits and I member talking him because he was like, called my media guy, you know, sam. He was called sam. He's like, hey, how do I add the mr.

Bees font and this voice over thing and I said, we can buy a course. You can hire somebody to teach you is like, cool. I don't want to waste my money.

We had had a little conversation about this because I said some people spend time to save money. That's what you've been. Do IT how long you bit on youtube trying to find the answer to that question? Yeah, exactly.

Two hours. Other people spend money to save time. And that's been my philosopher. I know that this hour, I don't get back into the degree that I can get as much knowledge or insights or strategies from IT i'm willing to pay for that. Just I really like the more invest in myself.

the Better my life gets. okay. So I know what some of my listeners are thinking right now.

I have a lot of people that listen that they're just getting started in business and they're thinking, oh, easy for you to say, dan, you make millions and millions of dollars a year. I haven't even tone to a hundred k yet. I can't afford to hire people to do IT for me. Talk to me about that mindset that thought.

well, first off, IT doesn't take money. Now that's going to break people's brains because we just talked about money. If you think of the idea of getting feedback on your situation, you can find anybody that is one, two, three years ahead of you and get feedback on your situation.

Most people don't want to do that because they're scared of the answers. They're scared of being held accountable. They're scared of having a mire held to them and saying, hey, why you asking me that question when my god tells me you actually know the answer and if you need me to just confirm your answer, I can do that.

If you need to borrow my confidence, I can do that. But the truth is, most people are scared to actually know where they've been under indexing or under performing. So it's not a money thing because there are people in our lives, in our cities.

People says ago, well, yeah, but you know, you work with, you know, add my land. I coached ed for year and night coach with a few other really taught people in, well, you can ford them. But when I couldn't, I had mentors locally, and I, and guess what, I had to spend my time to get them because they were not put my hand up saying, I will matter you for free.

They were sitting on nonprofit boards. They were the owner of the cardinal's ship and the insurance company, and and I had to call the email, had to put myself out there, had to be willing to be criticize. And those are all, indirectly, different forms of payment.

And the truth is, is sometimes the best meta ship is through a book. My first mentor was a guy name, tim Sanders. He wrote an incredible book called love is a killer APP.

That was my first book, and he became a mentor. And I detail them every year with an update on my life. Anything costs me anything.

And I just I think that people just use money as an immediate show stopper. When I go back to the resourcefulness, think about the person that woke up with nothing and they still made IT happen. It's possible. And then once you've got more resources is just about speed.

Okay, talk about that a little.

Well, if you now overset will go from one hundred to three hundred thousand because you invested in your programme or your coaching, then you take a percentage of that income and you decide to put IT as personal development, as investment in yourself, in education. I mean, I don't know what my budget is per year, but it's a percentage of my income.

And what's cool about that? Like for example, of my wife and I, we decide every year we're going to do a personal development seminar together, right? And we have done a lot of cool ones because that's allocated.

We actually like go through the world searching for the next one, and we tell that to our friends and I go, oh, you should consider this one and we added to the list and it's IT because it's a budget item anissa one of decision IT just makes IT more fun. IT makes IT more impacted. We know that when we pay, we pay attention. And here is a crazy part. I hope people resonate with this, because once I heard that, I couldn't unheard IT often times when we make the investment, the transformation happened at the transaction.

Totally agree. Yes, it's that decision you made. You're ready to change, you're ready to transform, you're ready to do something different.

That one decision in the action to take to sign up for IT, it's powerful that funny you should say that because when people buy digital course, academy opportunities start opening up for them before they even start my course. And I always tell them look for the magic. The minute you look for the magic, IT will be there.

And so i'm a firm believer in that pressure. So I was thinking about all of your success and how well you do in business and how well you store your money. And i'm curious what mindset shifts did you need to make along the way around money and around business in order to be as successful as you are with money and in business?

Such a good thing. I love that. Again, I am always talking about a productivity stuff. I don't get to talk about money. Yeah, it's the foundation.

So yes, i'm gonna teach people a framework that will absolutely shift like IT IT has for me and will change their whole relationship with money. This is, this is the way I think about IT. Whatever you want, any goal, kay, we have to decide what that looks like.

So let's just say the goal is to be rich. What what happens is when somebody has a desire for something they don't realize IT. But some consciously, there's these stories that they tell themselves about that achievement. And and you can use IT for weight loss, health, fitness. But let just stay on the money topic.

I always ask the person that struggling with money, two things, what is something you believe that you have a limiting belief, your skill level around the being rich? And it's funny because I remember asking a friend recently, and SHE goes well, scared if I got Richard that I would know how to manage that, and then I would get in trouble with the I. R.

S. And I would get, you know, and I would probably go to jail. 嗯， okay, let's write the other one's answer.

SHE had all these limiting belief about being rich, about her ability to be rich. So we wrote those down. Then I asked her.

I said, okay, what are all the negative beliefs you have? OK, we have limiting beliefs and negative belief, negative belief about people who are rich. She's like, why I don't? I, I think rich people are cool. I said, let's talk about that. Have you ever felt when somebody drove around in a fancy car that maybe they were shown off?

Well, I mean, who needs bright red ferry that makes and i'm like this guy right here that's who just, you know and then she's like, oh, yes, sorry, I don't mean you and I don't know you. You can do let's stay on this. What about if you you watched somebody on instagram and they post their home and it's this fourteen thousand square foot mentioned on top of A.

You know， mountain, do you judge that well? I mean, who needs that much space? Okay, cool. right? That down. Like people don't realize we have these money blockers or beliefs around achievement that if we don't bring to the light, they will always be road bumps or walls of us achieving that thing.

So what we do is we write these things down, negative beliefs around the achievement and limiting belief we have around being richer, having money, and then we ask ourselves a few questions. First off, let's say, you know, one of them is so faster rich people don't pay taxes. okay.

Uh, first question is that true? Well, no, that's not true. Like, trust me, bridge people pay taxes is IT always true? You right? Is not always okay.

Ay, perfect. What would need to be true for you not to do that because we're not time, but other people talking about you. Well, I would need to make sure that I figure out what my taxes are and maybe pay off every year.

So well, what about if you paid him off every quarter? Yeah, that be good. What about if you paid them every month because you are allowed to trust me, the R. S.

One, save money, right? And he goes, oh, I say, cool. So now you just go.

I will never do that because i'm gonna commit to this same thing. It's like people, like rich people are selfish. okay.

Is that true? Well, now, not always okay is not what would need to be true for you not to be selfish with your money? Well, I want to donate on the charity.

How much is IT? Three percent? Five percent, ten percent? You tell me, I think, I mean, if from rich, I want, I want a new ten percent cool, what would you need you to make sure that always true?

Wow, I I write IT down and tell my finance person always don't need terms. Could you start today? Well, I mean, i'm not making a lot of my day. Mm, interesting. Let's talk about that because what i've learned is when people have a little and they don't do IT with a little, they won't do IT with a lot.

So so it's interesting how we have these unexamined beliefs that are blockers to the achievement of being wealthy and the only way to actually overcome them because if you don't hear what happens, you sell sabotage, you get some money and you give IT away because you don't feel like you deserve IT. You get some money and you feel awkward with IT, and you give IT to somebody else to manage. And then they saw they they lose IT.

And you are like, why do they lose all my mind? You knew Better. You didn't. You didn't develop the skills to magic because you have these beliefs around IT. And that's why I always say sunlight sanoh sers.

When we take something that unexpressed of conscious and we bring IT to the surface and we look at IT and we examining IT, that's when we get the opportunity to rewrite those money rules. That's what I didn't realize when I wasn't rehab at the time, that I was learning the process to do that. When I started, for example, amy, I had this belief up until my late twenties, that be successful, you have to go bankrupt.

What I oh, here's why I read IT in the rams book. I red in Donald B I. I read all these books of wealthy people, and they all went bankrupt. I thought to myself, you're not a real entrepreneur, and if you don't go bankrupt, wow.

Could you imagine the crazy circumstances? The decisions I made, made then put me on the brink of that being a true fact, because I believed IT like these are the unexamined please, like I never did. But did I H inadvertently give permission to my team to wire money like that? I shouldn't have never done yet one hundred percent.

My dad ask, how did you pay for that? I said, my team just wires IT over. How did they do that? They have access to logging.

You share your ad bank admin logging to your team to a unlike a bad is like, yes, that's 吧。 So like again, you you, you manufacture situations allow you to fail because you have the subcontract belief towards being rich. And I think that is if everybody listening to that exercise, IT would transform the game for .

the absolutely. While you were talking, I was thinking about what mine, one of mine would be. And I feel like we get a lot of them from our childhood, our parents. And my dad is a really hard worker, is a firefighter, and he had an air conditioning business.

We are two things going on, and he installed me that you have to work really hard to make money IT hard work that you don't even want to do, but you do IT to make money. And that's the only way you deserve the money, and you make the money. And with that way of thinking, if I didn't catch a few years back, actually, I would have worked myself into the ground, like you talk about productivity and efficiency, and that doesn't come in to play when you just have to work card no matter what. And so I realized IT doesn't need to be this hard. But I got that really clear from my dad growing up yeah .

is the what you just mentioned is one of the questions when I working with people privately is how old is this because you said a lot of them yeah how old is this? Where that come from when I talk about that book, you know trauma that's i'm saying, is where where did that first come in to your life? Was IT a comment that your parents made about some guy drive buying a fancy car?

Was IT something your uncle said, your grandfather said, I mean, I have the same thing. My dad owe a couple of real state properties, and he would know islam every sunday. And he was never around, and he was, and he would say the same thing, if you want something done right, you got to do IT yourself.

Guess what? I did everything my first company, and IT almost drove me into the ground. And then I realized that that came from my dad watching him always work, and then he wouldn't have time for us.

And remember one time I said, I said that, why do you do this? He goes, I like to do IT. And I said, you like to move the lawn so much, why don't you offered to move neighbor's lawn? Is like, I don't like to do with that much.

I go. Well then I think you're definition like a minor, a little different. And it's it's kind of funny that if we don't examine these things, that we can just keep going and going and then wonder why our life keeps get into the same place.

And that's why, like, specially when IT comes to money, if you want to be successful, you need to learn the beliefs that are gonna lock you from, actually, because I amenta luckily when I was Younger, can. And he said to me, after I saw my first company, he goes, making money is actually easy. Keeping IT is hard. A lot of people not to make money, but they don't have anything left at the end of the month, they can sell their company, make tens of millions.

And four, five years later, back at IT, trying to raise money for the next venture because they didn't understand how to keep IT and his advice, IT was a great devi continues to this day, anytime I make a surplus of money, I take fifty percent, and IT goes away in the do not lose a bucket period, full stop, save, index, boring, you know, fight like it's it's the, not the next venture, not the new thing, not even in my main business. He said, take because I, so my companies, so what do I do easier? And I can give you take fifty or take half of IT, put IT away.

And if you want to go do some Angel l investing or do some new stuff, use that part and you never touch the other one. And if you do that every time, that will create. Well, then I mean, if I didn't have that perspective, my mom was watching my mom live was kind of anybody sees me online, they see they're action sport in a wake, surfing, snowboarding kind of then that's from my mom. Oh.

that's your mom.

She's yolo. SHE is only live one spending now, tomorrow, not guaranteed. My dad h wow, conservative. If my dad said I got a business deal I want to be part of, I won't even ask him about IT. I'd wire the money. He wouldn't do things unless I was guarantee S A very so it's kind of call to have both of those exposure understand what scenarios one makes a lot of sense and other times they make no sense. But yeah, if I got exposed to that um a little bit to a freeing in the decision mode from my mom.

So okay, so you see both sides. Hey, there, before we continue, a quick word from our sponsor linked in. So here's the deal.

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You're selling today. Shop a fied out com. Slash made easy. So this actually teases me up for my next question. Well, because I was thinking, what makes your approach to wealth building you're talking about like what you do with your money? What do you think makes your approach to wealth building different than, say.

others yeah and and to give context because like like people talk about money, I mean the the my portfolio of company is over hundred million like every year very profitable. And I live off of a fraction of that, like less than ten percent, like just actually had a means, my house manor. But we SHE manages our home stuff, real stay vehicles, all that.

And and in the reason why is, I think I learned a long time ago, again, is not what you make, is what you keep. And the best thing to do with your money is to reinvest in yourself until you have a surplus. You know, back to the coaching, back into the persons development.

You know, I A bunch of Young kids that I mentor, you know, fifteen and twenty two. This program called the kings club. It's absolutely free.

Hundred kids in a room every two weeks and it's as part of my the work I want to do to to help kind of trouble you through out rescuin. They always go. If I have some extra mini which I invest in, I go yourself.

I love that answer.

It's because it's the s in me, five hundred. Invest in you, invest in, invest in your ability to increase your earning potential, invest in ways that you can create more value because that come if you think think about this way and I thought about other day, take all the money you personally invested in coaching, training, seminara a and you look at your business and what is done, and I know you have a remarkable business, that's the return.

There's no index fun stock crypto is gonna give you that kind. And guess what, if you lost IT all tomorrow, you get to use everything you already know on the next thing, and nobody takes that away from you. And I just think i'm going to take me with me for the rest of my life.

In every interaction, every circumstances, I get Better. The R Y of that over time, there is no Better investment. And that's why I think that, first and foremost, s i'm unique on that. I have extra money I invest in, mean, so I can create more valley. That's the way the world works.

IT doesn't pay you for how hard you work is trust me, there are people that put roofs on houses and build some at walls that work a lot harder than me from a work hard point of you ah but it's not about hard work. The market rewards you for the size of the problem that you solve, the bigger the problem, the morial get rewarded. The second thing is because I know that my time is the most valuable resource I have, you know.

And I I was time to say, Frank, as you strugling with somebody I said, the reason are struggling with that persons because they don't value their time. And people that don't value their time will waste your time. Yes, and that's what happens.

People like, oh, I never thought that. Yes, if the other person doesn't value their time, trust me, they will waste your time. And that's what you're feeling. So because I know that that's the most valuable asset, I invest this proportionately in my ability to increase my band with or my ability to create more than the Normal person. So when I was Younger, I had no problem hiring.

So like if I just think about like my personal life, the amount of people that I have to support that, I mean, that I don't have to spend that, and then I would have to do IT all. And I I, that's a meaningful investment. But why do I do that for my health, for my energy, for my ability to be present, for my ability to create more?

Turns out, if I have more time to do the thing that only I can do, I can build more, is actually more productive. IT feels Better and IT makes more money. So it's actually the best trade you can make.

IT just again, if you ever to believe that you know you want to some more, you go do IT yourself. You're never going to invest in buying back more time. And you see people drive twenty seven minutes to save eight cents of litter, a gallon gas.

I'm like, what are we doing? Run some numbers here. This the math doesn't math.

It's always wide. My mom would always ride a little bit, father, to go to get that costa gas. And I always just that, what are we doing? So yeah, totally agree with that.

So uncurious, you've had so many crazy moments in your life, so many pivotal moments in your life, getting to where you are today. Is there a pivotal moment or a decision that is drastically ally changed either your career or your financial trajectory? Do you think of anything like that?

I mean, the one that's most recent, and I think last time we chat, we talked about this because a lot of people that know my work now, my book by back your time or my youtube or my instagram or my socials, really they don't realize that that's all in the last fourteen months.

That's what wild to me when I was like dive and d and like wait a second. So how how is that all the last fourteen months? Like how did that come together so quickly?

It's that's why when you say was their decision that really was there was a moment, you know, my book came out january seventeen, twenty, twenty three.

And you know, growing up i've i've read sixteen, seven hundred books like, know when people stopped me, I mean, one of my cars, you sound what I do is what i've done and what i've done is i've read some books and then the little kids, sometimes the joke go like, you make money reading books and technically, yes, but no. And but I tell them that I built by books, this car was bought by books. Like this is just how it's always been because I don't know how to do the thing about to do before i've done IT.

And the only way for me to do that fast, sometimes I just start reading. And so I always had aspirations. I think, you know, just like yourself, i'm sure to write a book and IT comes out into the world.

You hope people read IT and i'm a person to face. So know sometimes you ask god for gifts and he gives them to, but sometimes you don't realize what there at the time. So the book comes out.

My publisher was like, if you could sell four thousand copy, that would be great. In the first week, we did almost twenty thousand copies. The book today is number one on amazon for time management, small business entrepreneurship. IT continues to sell more copies every week in the previous week.

And what happened was is about two months after I came out last year, I had to be honest with myself if my goal truly is impact over income because we hear people say, i'm sure you share with people all time. okay? This is about who we can serve.

I knew that the best way for me to serve is actually through deciding to go all in on media. And that's, and I use the word media specifically, because I think a lot of people do content, but they treat IT like a marketing department. And that's fine.

I did that for nine years. I had a youtube channel and followers and instagram, all stuff. But I had twenty thousand subscribers on youtube and seventy thousand four years on instagram, sixty thousand on twitter today.

In the last twelve months, we've added almost two and a half million on all our platforms we get. This month alone, we're going to get one hundred million views on our content. Oh my god.

So what change was me deciding to go pro and that decision to go pro? And i've done IT in other areas of my life, my fitness, my relationship, my businesses is really two things, is my calendar. And I investing real time dance time in this.

If this is a priority, show me in the country, where is a priority? Because a lot of people say my kids, my business, my health, there is a priority. No, it's not.

Show me counter there. Well, I mean, I don't have to put in my calender. Yeah, you do show me.

And then the other one is my bank account and I am i'm literally shamed to say that I would break at how little amount of morning let's got four, five thousand hours, months of my youtube chunk because I had an edit. They would edit the videos after I hit the record button and do whatever I did. And they would, and I would batch him.

So I would brag about how little amount of money I was spending and how little amount of time on something in that moment that I was saying to myself is really important. And that's all the shifting I read. I mean, a long time I got read the book going pro by Stephen press field.

And so I knew what I meant, and I just had a real conversation with myself and with my wife, because reni, obviously, if I decided to go live my life on the internet, SHE has understand what that comes with consequence. And, you know, that's why I got a studio first. SHE said, not my house, and she's not wrong.

I get IT like there's one thing to record right here like this, but having a team around in videographers and all lets us so I just decided to go pro and I member call him my body, sam up. And I said, I been working with them for five, six years. That time I said, hey, man, i'm going to go do this.

I'd love to be involved. But to do this, you need to be here. I really want, we're gna go all in and budget, he's a with the budget. I said, no budget, i'm going to i'm going to hour this no budget like i'll tell you if you're being wasteful, but I trust you go and on the calender within three months I had to renegotiate.

We schedule eighty percent of my calendar you know I think um after or ban here ten x is Better A Z or in two x he mentioned he said that if you want to ten x your life, your business, your results, eighty percent your counter has to be dramatically different the next twelve months and that's that's where I got that concept and and that's why today is the by product of the decision. IT doesn't take away like how do you do IT and what did you know? How did you sequence that? But IT was first and foremost as a decision.

And honestly, amy, best thing i've ever done in my life in a long time, I then have my kids, married my wife, the opportunity to support and create and get invited to do things. Otherwise I don't think I would even beyond. Later, and that that was the big idea, was realizing that all the impact I want to have, what all the things on my vision board, right? My vision board is the world paper on my laptop.

All those things, all those moments, experiences, people I wanted to help. All of that existed on the back end of two things, reach and reputation. And that's what I did decide to go all in on reaching reputation. Likely i'm canadian inside a pretty decent reputation, but the reach part was scary, you know, putting yourself out there and getting criticize and what if what you know, remember one time I had a fear, what if I teach something that isn't right in somebody? There's harm created in their business because I was a misspoke, you know, not through .

intention yeah was like.

wow, this is an interesting one, was that where does that come from? How old is that?

So true.

So that's that's how I got here.

One of the things I love that you said that i've never thought about, and I want to share this with all my students. So those listening, I want you to do this. Dane was talking about eighty percent a year.

Calendar needs to be shifted. And i'm series for those that are listening right now. Go to your calendar after. Don't go now and look at the last month of your calendar and ask of, does this reflect what I truly want, what I truly value, the goals that i'm going for, how I my entire last month does IT reflect that? And i'm onna do that too because i'm going to guess i'm i'm probably off in some areas for sure that just really profound to me.

I love that that reflection is actually something that I I coach people on because there's the daily reflection at the end of the day to just look back and say that I you know, I deliver, complete the things I committed to. There's the weekly when I do him on sundays where I look at. And okay, here, my twelve goals for the year.

Does my calendar going forward reflect those priorities? And then as the correy and then the early and now even when when and I do our annual planning in december, we always start by reflecting on the past year and just go, okay, we said yes to this vacation in this potter. We did this with these.

We know I said yes to speak at this event, and we just reflecting go was IT a heck yeah. Like knowing what we know now, would we do again if the answers no, guess what? We use that to inform the following year.

And that's how over time, not right away, your life can get quite magical. And the reason why is when we learn to say no, we realize we're actually saying yes. We're saying yes to our dreams, yes to Better life, yes to opportunities. But if we just fill ourselves up with a bunch of things that we don't kind of intentionally think about, then we're saying no indirectly to our dreams in goals, right? Another way to think about, I heard somebody say don't trust a person that always says yes because you've never say no, which means at some point that they gatto let you down .

after they're saying yes to everybody, right? And also they probably don't have their goals and values in check if they're saying yes to everything. So that's interesting. Oh, I love that.

okay. So I I keep thinking about like how does your brain work? And so when IT comes to growing a business, everyone that listening right now, they want to grow their business. So can you think of one or two questions that they should be asking on a regular basis of themselves? Like what's the question they need to be asking to stay focused on growing their businesses?

I love this. This is like my happy place. Because because I, I, I do a lot of reflection on because of built an exit, so many companies helped.

A lot of people do the same thing. I I always get a chance to go in like sequent wise, right? Is, is all about sequences equal success? You're making a cake.

You might have all the ingredients with the wrong recipe. One, one, once one, a recipe gets a beautiful choice cake. I don't get a pile mosh right because you just do IT out of sequence. Here's a few things I would encourage people to ask themselves.

What is the number one problem that is, the biggest bottles neck in the business today, that if IT was not there, would allow you to grow the most? That is the least amount of effort for the biggest amount of reward. okay.

And I in my book, I actually talk about the scoring system called rights, which is reach, impact, confidence and ease. A lot of people go, I can do anything and I go, I know and that's that's the way the world works. You have one hundred things you can do to make your business Better.

But out of all those things, what is the number one bottle neck that would actually produce the most profit, fastest, that you kind of know how to do, that you feel confident with? So that's why the right scores, a really good mental question of, you know how big of an impact, how confident you are, how easy IT is. So that would be question number one. And the second question, this ones can be tough for people, is who do you need to become to achieve that goal?

Love this question.

This is what people, they go down. Why do you work the way you do when you don't have to? Amy, at this people, I don't get IT you're read.

Why do you someone ask me yesterday, why won't you already retired?

I always say retired from being me.

Good one.

Yeah, yeah. I would do. I can retired from what I, I just this who I am.

This is what I do. I love doing IT. I didn't love do. I wouldn't do IT. And if I was retired to be pretty sad. So the idea of who do I need to become is just this belief.

I ve got an honest with myself that if I was the person I needed to be to achieve the thing I want to achieve on my vision board, then i'd already have IT in my life. In the fact that is not present in my life is proof that I have work to do. You know, Jimmy used to say this a long time ago that we don't create success.

We attract success by becoming attractive character. I would have those results today, the media stuff, if I was the type of person who knew how to do and create that stuff and attracted. And I don't know, I just I love that question because IT gives me a one hundred percent of the control.

It's me. It's not not saying who did somebody else need to become, who do I need to become to achieve that thing and because also most people can't deal with problems. So it's like who do I need to become to deal with bigger problems? Because world isn't IT easier.

We get Better. I mean, some people get a ten dollar over to on their cell phone bill in IT ruins or whole day. Like if you can deal with a ten dollar over, join your cell phone data plan, you're not going to get thousand doll business problems. And trust me, million dollar companies come with ten thousand dollars. Ms.

so true. So true. I love that. And at what I love about talking to you is I feel like you believe you can figure anything out. And am I correct in that?

Yeah he reminds me of that woman's, but which he called .

the figure out .

lio everything is I love that title IT was way you just said read me. Yes, that's probably the essence of that for sure.

And when you believe you could figure anything out like what you just said, like if it's on my vision board and I don't have IT yet, there's work I need to do and I need to become that person to get that. And I just love this drive.

And i'm just curious, do you think you've had IT for a very, very long time? Is this something you've developed over the years? Or when you are in your twenty years building your first business, you figure IT out .

then I think what IT was is like everything, it's it's always a great story because I study story. You know, every hero has this, you know, stories I was going upon my life and nothing, you know, just as Normal. And then incident happens.

Call to action monster. The bigger the monster, the bigger the hero. Every movies like this, once you understand this pattern, you can't unc IT in every expand movie will feel room to but and then you overcome and and then there's a transformation of the hero and and it's it's a great story.

But my experience is it's almost like physic or like waves in ocean is when I started, I had zero vision for my life other than hay day to be really great if today he stayed over. And IT was really that simple, like I didn't. I wasn't thinking success. I wasn't thinking anything. Just hate today one day at a time.

And I think what happens is you get enough one of those one day at a time together, and you start thinking a little bit bigger, maybe, what do you want to do in a month? What do I do? You know, this year, you know, so I was never a big vision.

So even when I was my Younger and I made my first million in my business, I think the next thing I thought I could maybe do with five and I remember putting IT in A A deck like I was gonna and told my team they're going to think i'm crazy. But I think if we work really hard, I read good to great. You they were talking about all this like a, you know have A B hagg.

My b egg was fifty employees, five million in revenue, five countries, just because that was all fights made. No set in hand, side in matter. It's just something to look forward to.

Yeah and I think what happens is my confidence over time, I would come and I would go because I would win and then I would lose a little bit and I would win and I would lose a little bit. Sometimes the losses were a little bit bigger. The wind and IT took the sale, the wind out of my sale.

But the one thing that I hope my life stands and that i'm proof of is that I just every day I decided to get back up. I just got up and I said, I can't control what happen. I can control what I do right now.

And I know this really hurts. And I used to be bad, amy, I used to lay, but I saw your post recently about your anxiety, and I thought that was the coolest thing that i've ever seen you post period, full stop. Thank you. Yeah, I I was beautiful, very honest. And I went to the same thing when I was in my twenty years.

I would, I would get so overwhelming that I would just lay in bed and and cancel all my meetings and remember where is my at the time, my girlfriend, my wife today SHE come in the room and go like, oh, you're in one of those moods and i'm like, I don't want talk about IT and I was like, sometimes you'd let IT go on for two or three or four times a whole week and I could explain IT. I felt like a dark cloud. And what's happened over time is i've just gotten Better at responding to IT and is like today, I was training with my my coach, Allen, and he says, ever have bad days? I know bad moments.

I don't do bad days. I haven't had a day where I want to lane bed a long time like years. IT didn't mean IT didn't happen.

Was there a moment where I just snapped out of IT? no. Did you just get Better over time? Yeah, a little bit.

And tree lines looked like it'll just get Better, Better. Maybe my bad moment at last two hours gonna get down to ten minutes and i'll be cool. But i'm human. I deal with things. I'm pushing on the world.

I'm trying to change things and it's like, no and i'm like, yes, you know so I I would be lying if I said I always had a big vision for my life because even a year ago, what we're doing today wasn't even part of the reality. I mean, I I think is because I grew up in canada, I always had an inferiority belief around the americans, right? A lot of canadian struggle with this.

I'm less than most, but I didn't go I didn't know a famous person grow up like I didn't go to school with library, James, or anything like it's kind of weird but like all american friends know a famous person from A T V show. I I did IT, but I don't know just in beeper or you know ryan rentals. And and I think what happens is as you inch by inch, grow, expand and the big thing is you're consistent because after my confidence comes from is from keeping the commitments I make to myself in private, I built the confidence that allows me to see over the horizon further.

That's all IT is, is I can just I can believe IT a little bit more. And yeah, I start. I still say some crazy things like someday I want to interview the rock on his private jet for my youtube channel.

I say that stuff because I need that. I love that if that happens. cool. IT doesn't also cool, yes, but it's not there was never a moment. IT was just more of a process.

And I think what I heard from all of that is that you didn't have IT all figured out. You didn't say i'm going to get i'm onna do exactly this and melds like you've have many phases of success in your business and you didn't necessarily know exactly where all of those were going, but you kept going baby steps. You kept believing.

And I love that because some people are listening right now and they can even imagine how good you can get. And I think you and I are great examples. I remember when hob and I, we bought our first really fancy house in california.

We were in a jazz, and we were looking up at the house, and I looked at him and I said. You ever imagine this in your wild dreams? He said, never.

And I think that's really cool, that even if you can't figure IT out or imagine IT right now, doesn't mean I can't happen. And I think people needed to hear that. So I appreciate you saying that.

Final question for you am some people that are listening right now, they are struggling in their businesses. They've been in business for a few years, maybe even more, and they're just struggling. And although you don't know what their businesses are, I am just curious if you could give a little bit advise, what do they do right now? They're stuck.

There are struggling. It's not working as planned. What do they do right now?

Anytime somebody comes to me in that heads space, I always go to the same thing. It's controller controllability. That's like there is a foundation is required, and that's why we say consistency is the foundation of winning.

Because if you don't just lock in the best practices, the habits, then adding more like thinking it's a marketing problem, the sales problem, a problem problem. It's actually an illusion to distract you from the core. So you know a lot of people come to me.

I tell a quick story. I remember there is a Young person on my team once he was on my media team like six seven years ago and I was speaking at um um non profit that does free therapy for for youth. They couldn't afford to parents could not afford IT.

And I was speaking to the staff to give him some encouragement because I was technically one of the kids that they would have talked to and sometimes they feel like they're talking to a wall. I understand IT. We are listening, you may not tell them.

And at the end, we're sitting in the car. And he confides in me that he was recently put on anxiety medication. And he says, I don't like the way that makes me feel. What should I do and I was like, i'm not a doctor.

I'm just curious, like are you you know are you drinking lots of water everyday? Is what mean three, two, three years a day would be great? And oh, no, I said to talk about, okay, um do do you work out like, do you know I like to sweat everyday? He helps me my brain.

Do you do that? He's like, no, he's like I I I was smoking a lot of weed and that's where I started to get these excited as I oh okay, you might, anna, try go to the gym, definitely probably stop smoking the weed. And and I are asking about sugar and nutrition and all essentially these things that for me are not negotiable.

I have these negotiations in my life that if I wake up in the end of the day, ends with D A Y. everyday. Does IT is this is what I do.

And I am, yes, working out? Yes, reading, yes, hydration. Yes, eat and can. Because again, for me, growing up with A D SHE, I needed to do that as almost like a way, because I don't take medication for IT. And if I didn't do IT, I wouldn't be able to have the energy, the head space, to be able to tackle these problems. And I just think for a lot of people listening, they just have to go back to basics because honestly, every time somebody asked me that and I said when last time went to jay, been few weeks, all right, how we go to gym, i've never gone. I not want to go, but i've never came out of going and thought to myself or I don't feel Better, right?

I, you know let's let's let's dal and you know, breakfast, are you you still doing those, uh, you know, cream cheese, uh, vehicles from the coffee shop in the morning with your, you know adult milk shake because that lot for pacino thing that's what that is feel like yeah I like you Price stop that you know so it's like I just think people think they have business problems, but they have they have personal problems and the business is just a reflection of the inconsistency they have. It's kind of crazy because I quote a lot of really high level people, and I watch them get frustrated with their team when really they're frustrated with themselves, they just take IT out on their team. And that's a big no, no.

So I always tell people if you can tell me if you're doing those things, you're going to the game and drink a lot of water sleeping well, that's huge. If you just your business will actually sort itself out. But if those things aren't good relationship, I mean, for a man, if our relationship isn't good, IT is tough because we're just spinning, spinning spin in ruminating. So that's what I would say. No.

I love that and that is such a different perspective. Fully agree with that. One hundred percent. When I started to focus more on my health and my mental health, holy cow, everything changed my business. So I love that we're ending air. So my audience, they are very familiar with your book, but I still want you to tell them one more time. What's the title of your book?

By back your time is literally get on stuck, reclaim your freedom and build your empire. Because I am not a for our workplace person, I want you to buy back your time to create more. I love creatives. I love artist. I, I just want to see them express their more in world.

I think you should be required reading for all entrepreneurs. If you haven't listened yet, go grab IT. And then where can they find you online? You're doing so many cool things so tell everyone where they can find you.

Yeah I mean a lot of people um especially if they read the book, they always struggle with the assistant side. And I know amy, you have always had great people around you. Um but the truth is if you're going to buy back your time, it's usually the first higher.

I would love to do something exclusive for audience because that I knew when I have my friend, I said, I just know what they should do. So i've got a document and I think I gave IT to you last time. I saw you last december.

It's it's my executive assistant document. It's literally the internal document. I use my assistant. If everybody goes to instagram and falls me dam martell to alan instagram in message me, E A amy A M Y.

If you don't put amy i'm not sending to you, I will send them directly to the google doc. There is no option. There's no nothing.

It's just my gift to the audience because I think if people understood how much time they could get back and then use that time to go to the gym and to work on that marketing strategy and to build that new product and launched ed, that I think I would just IT would shift everything. And it's got there. I got my preference fall in there.

I've got my north star principles from my E A. By the way, I set up my inbox. IT is all in this, like, forty page google doc, my gift. Everybody just follow me on instagram and send me that message. okay?

This is so valuable. I want all of you to do this right now so you're at dan martel on inside to follow .

me that's all asking for give me .

a follow him and you love IT. There's a lot of great insight and then you're going to dm him E A amy and he's going to see me this link and I going to tell you all IT is good and then I love this and thank you for doing this because I always tell people your first higher is an assistant that is that your first higher? And they'll say I don't know what to do with them.

I don't know how to set them up. This is your answer, my friends. So go follow down on instagram. Go grab that free guide and day and thank you so much. This has been incredible and so very great for for you to be.

Here is real honor. Thanks again. You're you're such a pro and it's been a long time coming. Like we got to do this mean.

you thanks again. So there you have IT. I hope that you found so much incredible value from today's episode. Listen, I know that making big moves can feel daunting. I have absolutely been there myself, but once I started applying many other habits that they and talked about today, IT completely transformed how I run my business and honestly, my life. And I want to take a quick moment.

I think my favorite part of the interview was something unexpected when I asked, and at the end, if some of my listening ers are struggling with their business, if they're not hitting their goals, that things aren't working out, what do you suggest they do? And I was expecting business strategy. I don't know if I was expecting him to say, like create this exact function or build your email st or anything like that, but I thought his answer was going to be a little bit more focused on business strategy. And I was pleasantly surprised when he went more in a personal direction.

Are you moving your body? Are you getting enough sleep? Are you working with a therapist if you need IT? Are you drinking enough water? And I have to tell you, as somebody who has struggled with my weight and my mental health, what feels like all my life, when I finally, just a few years ago, got really serious about my health and really took the time to dive in to some of the chAllenges I was having with depression and anxiety, I did a whole episode about that.

You can go back a few episodes and you'll find IT things started to just work out in my favor more easily, and I started to feel more confidence. So if you're struggling with confidence, maybe it's not the business strategies, maybe it's turning inward and working more on yourself, not maybe I know IT is and the business stuff starts to become easier and make more sense. And I think really is because you become more resilient and you ride the waves of the up, up and downs a little bit more easily, which there will always be those waves, an entrepreneur ship.

So I hope after listening to this episode, you're walk away with a clear vision of where you want to go in terms of working on yourself and working on the business, especially when IT comes to the mindset shifts that are needed. I also love the special offer that he put in front of us because I always say the best higher, the first best higher is in E. A.

And he's going to give you the road map to do IT in a way that saves you time and money. So go find him on instagram. He's just at dan martel, and make sure to spend in that.

D, M, are you, my sweet friends? Thanks for tuning in. I'll see you next week for more entrepreneur. Real goodness by for now.