cover of episode #730: Reframe Your Brain, Set Goals That Scare You, and Get What You Want

#730: Reframe Your Brain, Set Goals That Scare You, and Get What You Want

2024/11/7
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Online Marketing Made Easy with Amy Porterfield

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Benjamin Hardy
帮助个人和组织实现“不可能”的目标的组织心理学家和畅销书作者。
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Benjamin Hardy 认为设定十倍速增长目标并非不切实际的幻想,而是重塑思维、激发潜能、实现突破的关键。他提出以未来目标为导向,反过来审视和重塑过去,并强调心理灵活性在适应变化和持续发展中的重要性。他通过实际案例阐述了如何设定宏大目标,并利用目标引领资源整合和路径探索,最终实现个人和组织的快速转型。 Jasmine Star 结合自身经历,分享了十倍速增长目标给自己带来的思维转变和积极影响,并鼓励听众勇于挑战自我,设定宏大目标,并积极探索实现路径。 Amy Porterfield 则从创业者的角度出发,探讨了在追求十倍速增长的过程中如何克服挑战和限制性信念,并强调了重新审视过去,肯定自身价值的重要性。

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Dr. Benjamin Hardy explains the psychology behind setting impossible goals and how 10x goals are easier than 2x due to the future-oriented mindset they require.
  • 10x goals require a future-oriented mindset, which simplifies decision-making.
  • The past, present, and future all exist simultaneously, allowing for continuous reframing of the past.
  • Humans are driven by the future they are most committed to, not the past.

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So we got ta look for and find the ones that might get us there again is still a very impossible go. But when you start looking for in finding those new knowledge resources right, then that's really, really want to build .

your I am amy porter filled x corporate girl turn CEO of a multi seven figure business. But IT wasn't all that long ago that I liked the confidence, the budget and the time to focus on growing my small but mighty business. That word past many failed the team and lessons learn, and you'll see the business I have today when that changes lives and gives me more freedom than I ever thought possible.

When that used to only exist as a daydream. I created the online marketing made easy podcast to give you simple, actionable, step by step strategies to help you do the same. If you're an ambitious entrepreneur or one in the making who's looking to create a business that makes an impact and a life you love, you're in the right place. Friend, let's get started.

I can hardly believe IT, but my team and I are already in full play mode for twenty twenty five. And if you're looking ahead to especially if twenty twenty five is the year you're dreaming of finally starting that online business, I wanted to tell you that my book two weeks notice is available right now. unstable.

I took up residence in a nash's studio for a full week and recorded my book cover to cover. Now I just have to say that dolly parton also recorded in the studios, so I was kind of extra special, but I recorded my entire book so you can listen and learn how to build your online business from scratch with my fifteen plus years of experience. But you can do IT on the go because holidays are busy. That's half the fun of them.

But if you want to show up on january one, knowing exactly what you need to do, what your goals are for the first ninety days and the ninety days after that and really hit the ground running in the new year to make your online business is matching success, one that means you'll soon be handing in your own two weeks notice, then got a amy porter fix docs forward flash T W N audio, that's two weeks notice audio. So amy porter fill 到 com forward flash T W N audio and listen to two weeks notice on auto before the end of the year。 It's literally your twenty twenty five road map for how to get started with your online business so that this time next year you are a full fledged entrepreneur with a growing money making online business.

Sounds pretty good, right? Amy porter, filled dot com forward flash T W N audio. Hey there, welcome back to online marketing made easy.

I have a special bonus episode for you today, continuing my amazing collaboration with my dear friend Jason star and some incredible guests for today's episode. We have the amazing doctor, Benjamin Hardy. dr.

R. R. Benjamin Hardy is the ultimate example of how to take control of your future and transform your life through intentionality and self development.

As a psychologist and best selling author, doctor Hardy has helped millions through his box, including be your future self now helping people get to where they want to be. Today, you'll hear doctor Hardy take on how you can reshape your mindset, make Better decisions and achieve massive goals. I can't wait for you to learn how to take the steps needed to create the future you've always wanted. Let's dive in.

Welcome to the Jasmine star show, a place we get to talk about business in mindset in today, we are going to be talking about achieving the impossible, how that for a suspenseful tag line and bring into the precipice of awesome S I couldn't be more excited because welcoming back to our show is our ever amazing cohoes, amy porter field of my okay.

So as a quick reminder, or amy has carefully created some of the most incredible people to be on the show today, and today's guest is nothing short of that. Doctor Benjamin Hardy is incredible, and I will say, go up very foreign limp. This mean, has changed my life and business in the last six months. So as i'm reading his writing, as i'm listening to him in my voice, as I am quite honest, taking my earbuds out from the airplane, putting them in my husbands earbuds, and i'm like, just give me five minutes, listen to five minutes and then he asked me, do a piece of paper and like I knew IT, of course you need to this paper because this guy blows, you're dang mine. Don't mention made hardly walk to the Jason star show?

yes.

So on the imperial show, mark made easy you on the Jason, we get laser. So if I were going back and forth, what even more comfortable if do we say, ben, doctor Hardy, doctor .

Benjamin, right, right.

OK OK. Listen, if I had a doctor in front of my name.

i'd be like, is dog you like? It's only doctor. Doctor.

thanks, then. Thank you so much for being here. You know me and I, as we were planning carefully anning the show, we had a theme of the show. And so amy, if you would remind yeah, then I was like.

doctor hard.

you have remind, bend what the theme is and then talk to us about why you invite him from your perspective.

okay. So the theme of our shows is going against the grain and doing something that most people would expect or in your case, something very unreasonable, impossible goals. yes. And so we're going to talk about that today.

But the reason that I chose ben is that I was at a charity event for a village impact and then was there and I had really high heels on on copplestone. And so I was walking down the street and then you pulled up. And basically, so you want to arrive, and the answer is absolutely yes.

So I jumped in the car and we had already met, wasn't like I was jumping with a stranger, and we got to drive back to the hotel together. And I instantly knew there was something special about you. You are a doctor. You are incredibly intelligent, your work is important, but you also have heart. And instead, he got in the car. He wanted, know all about me, tell me about you, what do you do? And I just love the person you are and the work you do and your work is change my life just like Jasmine, she's going to tell a funny story about we all got into your work and so i'm so very glad here here yeah huge fan.

Huge fan. And so just, you know, honor. And by the way, i've never heard of the concept you came up with with creating podcast guests. I think it's in my open in the best form of like relationship creation but also podcast like that. Amazing I seriously amazing .

you now um if you win, I were on an elevated or going to lose and I ask you, what do you do this? Why I want to start the pod castles and so what we're absolutely going to get into origin story, but often times podcast follow a very systematic ramework tell me how you got into what IT is you do and often times I want to actually get the value first. So let's set the when to story, telling them we're going to peel back the layers. And then and by the end of the show, people to walk away with a little bit swag, saying all about to do something impossible OK. So four hours, what do you do?

I do help h individuals and organizations achieve impossible because OK.

we were all the fancy podcast. My, okay. So speaking of the impossible, I want to set this stage. Amy and I H with six other women, are in the gun beach, california, like balmy seventy three degrees.

We're looking out on the psychic ocean, and we're sitting in the lounge area and at least big bay windows and doors open. So the breeze is coming in of view of us having bubble drags sometimes. T and we're talking about doing and achieving things bigger than what we think we can do and how we think of this is absolutely razer.

And so then one woman says, have you read ten x is easier than two x and at that point, no. So SHE gives us this run down. And there was another woman who had read a book, and they're going on and on.

So finally, we have great, so you guys that experience and they said, well, you need to go in, download the book. So that isn't the afternoon. The next morning, all eight of us, yes, had downloaded and started the book. And I am listening to you on two x and I am flying through this content, and I am like, my god. So in the next day, IT almost becomes a power about the first three chat. We are talking about the transformative effect that us taking the belief and saying, okay, what we are a lot of us are aiming to do is to double our business you know were like, okay, we can double IT and here's how we're going to aims.

You wanted jump in yeah because i'm all about doubling my business. I've talked about that for years and I thought that was bold in the way to go. And then I am listening to this while i'm getting ready in the morning at legua hotel.

And I like, wait a second. He wants me to ten x yeah he wants me to throw away everything that i'm doing that isn't about this one thing that I wanna get to. And I have to tell you, if freaked me out, IT really kind scared me.

And I thought, this is going to disrupt everything. So talk to me about that. This is a big disruption. And why why do you want do you want IT to be a disruptor?

That's the natural effect. Yes, yes, that's that's part of the effect. So one thing I would just quickly say, and then i'll kind of explain why you would want that OK.

嗯, i have to give you massive cuddles because as someone who has created and shared ideas for living, IT can be, it's pretty brilliant if you can just like, say, okay, that was what I thought for a long time, but i'm opened in this new idea, right? It's the hole mark two thing. It's not what you know that hurts, not what you don't know that heart is what you know for sure that just saying.

So I think IT takes massive humility to question assumptions, question old frameworks. And that's actually part of why you would want to go to x or why you would want to pursue impossible ables OK. I kind of use those to as short hand for each other.

Um so let me let me honest just use one kind of framework of time to explain this o and then honest, just whatever. Yes, how you guys something about the notion of two x is rooted in what i'll call a linear approach to time. What I mean by this is is that is the belief that the past shapes the present and the present shapes the future.

This is how most people do IT where, you know, you can really go back to the past. And most people, if there is, if I want to explain who I am to you, often, i'll go back and explain my past, right? And so usually people use the past to explain the present, and they use the present to create the future.

And so this is kind of how people create to excuse, as they just take where they have and are, and they just do more of the two x, more of IT, right? yeah. And so ten x takes a very opposite approach and for my perspective as a psychologist, it's a more accurate approach of time.

Um one of the problems with the linear approach time is that the present is actually separate from the past. In the future, I can never go back to the past, the futures up ahead. So this is the most real thing right here in the present.

My view is, is that the past, president, future are all existing right now. And that there, and even Alberta sign said there, there's no dividing line between the three. I know that that's kind of a big idea, but the main thing is, is that the past, president, future all exist right now, and that I can actually continuous ly change my view of the past. That's called reframing, right? And so rather than letting the past dictate who I am in the present, I always let the present shape the meaning of my past.

The present shaped the meaning of your pass.

yes. And that's some more agency based approach, but that's also how memory works. okay? And so it's always the present that determines the past rather than the past that determines the present. But similarly, it's not the present that determines the future. Is always the future that determines who you are in the present.

I thought that was fascinating. And the future, so your future self, who you want to be, yes, is going to determine who you are two day in the present.

yes. And IT already does happen. Like even, uh, psychologist marty celeBrant, he's the father of positive psychology. They've spent a lot of time study an idea called process prospect is the idea that as humans, we are very intelligent. For one of the reasons that we can actually think about our past and learn from IT and even reshape its meaning, reframe, but also I can think about tons of different possible futures that's called prospects. And then I get pulled by the future.

So what what the kind of shift in psychology over the last hundred years has been is rather than a belief that humans are driven by the past, which was that old view, is that we're actually called forward by the future that we're most committed to. And so the the big important point of a two x future versus a ten x future is, is that a two x future is actually on the past. And it's not very imaginative.

It's not very creative. It's actually mostly just taking the president, just doing more habit. And that's really what the research shows that most people do with their future. That's okay OK.

So you have so much good stuff to say. And I think that I keep on looking at your mike and being like, can we get you closer to the mike? We got people need to hear your voice so buttery every year. So I wanted break down a couple things .

because we were hit the ground running.

I was like, oh, I think you run much faster than idea. okay. So I want to do a couple of things here. So when we were talking about two x in our business, let's break this down in like .

a Price tax.

There are somebody who's listening right now and you're doing a million dollars. And for you, you're big goals. If I can do two million by the end of deer, if there is somebody who has a podcasting goal and, uh, they can reach IT by doubling them out of podcasting, there is somebody who has an instagram voting and they to double the amount content that they're creating to get in, in result.

And what you're saying is that IT is Better for us to look at our goal. And he says, saying, I want to do two million. Ask yourself, how do I do ten million? yes. And the reason why you're asking us, encouraging us, say that is the that is the way, is because when we choose to do ten million or ten x of whatever our goal is, IT requires us to shed beliefs about the past, a belief about what we can do in the future. Now one thing we talked about reframing, is that you had said in many of us, my whole life, my whole life, I was using the past.

As in who you are now? Absolutely.

absolutely. And there's a lot of work about this reframing work. So I don't think that we can have a real conversation about the belief of ten ex til. If you if possible, can you break down what you see? The patterns are specifically our audiences as entrepreneurs. When you see an entrepreneur who was saying the past has brought me or explained why I am here today, what are the common files, the flaws that actually keep that entrepreneur from getting to the technics? Because we do you think about IT until we actually break down to the listener who's like, oh, no.

this shows not for me yeah. So I think one thing is really fascinating is rather than me looking you and saying you are who you are because of all your previous experiences, which are super important, you are who you are because of the future, the year most being pulled by. And so like, that explains more why we're having .

this conversation. That explains more following this belief, a person with a stronger idea of their future, do they take more action? Are they more inclined to success?

Yeah absolutely honor percent yes um when you let the future and when you become uh committed to a conscious about IT, thoughtful about IT, then IT starts to lead to massive disruptions in what you're in the past. But to the idea that you were talking about with reframing and why people, one of the things that dad taught me, which I love, he is very in dance eleven, is the one who I wrote three books, including tax, easier than two x he has a beautiful quote that has before we make our future bigger, lets make past Better. I think that is a beautiful line OK.

How do that such a beautiful? How exactly? What steps to people take to make that? yes.

So there are so many, uh, things I want to share with you, so will start with this. We will make the past Better idea um but certainly the why of impossible goals are the y of ten x goals and how they simplify things is is a beautiful thing as well because just another he's very good python things. But he says the only way to make your present Better .

by making your future bigger.

Yeah, yeah. So going to that. But to making the past Better, it's very important.

This goes to the idea of reframing is just that, the past. So one of my favorite quotes comes from a psychologist. His name is his branch life.

And he he basically just talked about, and as I said, the past, president, future all here right now. So I have a version of my past, a narrative of perspective that influences who I am in the present. If I have unresolved trauma as an example, of course, that's going to impact who I am, who I being.

They also shape my goals, right? And it's gna shape whether i'm uh nervous and anxious or whether i'm angry, right? And so how we frame our past absolutely shaped who we are in the present.

And so my view, and again, I basically said that the past and future are tools. They're incredible tools. If used effectively, they're not actual realities.

So I can use the past powerfully to improve my present. I can also use the future powerfully to improve my present. That's what they're here for.

It's that's why why humans can be so intellect, also why we can change and grow faster. Because I can take my past and really learn from IT so that I actually end a different person from my former self. Can we pass? Yeah.

please. Can you give a real example how somebody might do this today?

Yeah, hundred percent. So one like the most basic reframe is gratitude, right? That's the most basic for him.

If I, if i'm thinking about today, at the end of the day, you know, I do this all the time with my kids. I just like, how is your day and not a great day, right? Or IT was just okay.

So that have framed their experience of the day theyve organized. That's how they've categorized IT. So okay, one way of just reshaping the frame or shaping the meaning of IT, the definition of IT, the meaning of IT, is just thinking about why was IT a great day, right?

That is a new perspective. What was something you're great for? How did you see god in a day, right? These are just different ways of looking at the same thing.

And so you that's basically what push umax growth is based on is just taking something that you initially perceived is negative and essentially taking something that all the liability. It's something that's costing you. It's something that maybe ruining your relations and actually turning IT into an asset.

Okay, love this because it's not serving you to look at. It's an okay day. It's a bad day. I'm going to give you an example. You tell me if i'm on the right track.

I grew up with a really strict father, and I had a really hard childhood with him and didn't feel worthy enough. However, i've got a lot of therapy, and I have reframed IT my hard work ethics, the fact that I work till I get IT done. As from my dad, I learned hard work from that man.

So I have reframed how he raised me and what that look like because he has served me today. And IT also be in the future. That a good example.

I think that's a much more useful past than the other, right? Again, it's a tool and it's going to impact to you are and one of them going to maybe ad to hopelessness or depressions or anger and one of them gonna ad to empowerment, right? And so yeah, you want to get Better, Better at squeeze the juice out of IT.

H that's that's a beautiful example. I'll give an example of a like a company I console. Is that right? This this is an amazing company. They're doing two hundred million in revenue. We're gna get him to a billion in three years.

Again, one thing that's just funny about passing futures tools, their goal was to accomplish their get to a billion in ten, but that that as a future so far away that IT doesn't force um urgency the whole disruption ideas doesn't doesn't force and up on the present you take the same way you make IT three years that starts to force a lot of things on the present cause these again are just tools for moving forward Better in the present. And so one of the things we just did a like a training, I went to a land where they're based trained their leadership team. And this was at the end of q one twenty twenty four.

So what twenty years ago, twenty five days ago, and we have some impossible goals, they were going for even the bigger goal of the billion. But then shaping that back, we've really clarified one of the things is really cool as you when you have an impossible goal, massive future. What I say is, is that that that massive goal sets a really high floor.

And the floor means you can say yes to a lot of things because the goal is so high that most things won't get you there. Um most strategy you don't know how to do IT, that's why impossible. But most of the things are doing now what can you turn to the floor is high on what you say yes and no.

And so we've set a really high floor for this company. Their leaders very adamant, like we don't go below the floor anymore like we don't say yes to those type of plants up and even certain team members say, yeah, yeah, no difference between the cesspool and really successful people, successful almost everything, never really high floor and filter, same thing. But anyways, to the idea, properly categorizing the past, framing the, because of our impossible goal and what we're trying to accomplish twenty twenty four um q one has been about figuring out what's above that floor.

The strategy is above that. You know index is easier than two accept language would be figuring out the twenty percent right verse, the eighty percent, the eighty percent would be below that. For that we got to get rid of. But we want to find and figure out and then Better execute .

on a few things. It'll get us to the billion. Can you break down that .

eighty twenty for engo? Yeah eighty twenty. Principal parade principle, very famous business idea that you know. And I I use this idea loosely, but just the eighty percent or more of your success or your result is gna come from, like very few of things of what you do. They call the essential view, which is what will call the twenty percent.

You know, you can think about this in terms of people like twenty percent of your, you know twenty percent of people in your life are creating eighty percent your success, right? Eight percent of your happiness. And so it's just it's finding and filtering for those few things that they have the highly verage an impact. And honestly, stripping out everything else.

how does one find .

that by having an impossible goal, genuinely you want to go that so high that because it's so high um almost everything you're doing right now won't work. So if you you know, and I will, I love this because that gives a little more context. And then i'll kind of share how we use these ideas to help them properly frame their key one.

Because they were they they organized IT in such a way that IT IT was gonna lead q two in the rest the year for or but the the main idea here is, is that if you're going for a small goal, even a two x go because the present and the future looks so similar. You know, honesty, two x may feel big, but it's it's not that different. It's not that different from who am now and honest, it's taking the present and just creating more of IT, just a little bit bigger.

And so one of the framework, the core frame of ten x is easier than two exists that if you go for two x, you can keep baby percent what you're now doing. Yes, you know, if you think about growing this podcast by two x or if I think doubling my books, ells are doubling revenue. I don't have to change that much. I do have to figure out a new twenty percent, that is the an analogy, but I have to figure out a few new things.

But on a small what you working.

yes, may be double down on what really working, you know. And so you really don't to change that much to go to x. It's not very creative.

It's certains not disruptive to your point. And so it's it's very much A A linear approach. Take the past present and use that to create a very similar future may be to love the bigger of the future. And so when you really think about a two x go, a big problem with that is, is that it's not it's not distinct t enough to actually help you uh pass the from the eighty and so you can't fully know what are the best things because this is not a good of filter.

And so making the goal so big that you honestly don't fully know how to do IT and then asking really hard questions from the future, like what would have to be true to begin pursuing this impossible. There's actually, interestingly, a lot of research on impossible goals and um I am going actually just this is where I think I should just share the analogy of my sunk ler because I think this is the easier way do IT so I love the quote is from a nice and he says we don't see the world as IT is we see the world as we are, right? If you heard that we don't see the world as is.

One of my psychology professor said, if a, if a man says a woman is beautiful, he's actually describing himself. Does that makes sense? Because because he's describing his perspective.

Yes, he's describing his preference, right? If I say that car is amazing, and I describing the car musty, describing my perspective. And so we don't see the world as IT as we see the world as we are.

And and they call that a frame or a frame, a mental model. We see the world through a perspective of frame. And so one way of may be of really looking at this is my one.

Kila is a high school tennis player. He um we live in rolanda mca of tennis tonza tennis. He loves tennis. He wants to play college tennis.

And this kind of one, the first stories I told to explain classics and ten x is easier than two expert. His coach really chAllenged q. His coach said, killa is your goal.

And killip said, Michael l is to play college. And his coach push back and to waging your goal to go pro. And from my view, the pro go absolutely impossible. 嗯, and impossible goals are like the definition of that. They actually in psychology, that is the word stretching, yes, but stretches is a pretty weak term.

And the actual definition is a goal that is unattainable from with your current perspectives, capabilities, resources like you don't know how to do IT and IT actually is an untainted goal. And so that's how I would you he'll go for pro if IT seems like an impossible goal. But after that conversation, um you know the the big idea here is, is that they are actually probably are in orlando conceivably probably a thousand effective pathways to get him to college.

Even in orlando, the high schools are pretty strong. He could play for almost any of the high schools and he did good coaching. He could go to a turn of the different academies, kick the coaching, obviously summer much Better than others.

And we would still want to, like filter for the Better ones. But if he was going for college, there's a lot of possibility, a lot of possible pathways of getting where's if he genuinely went for the program. Just speaking of lander, the like the realistic pathways would fall to maybe zero, maybe one or two, like maybe there's one or two realistic coaches that could get him there.

And so if you use that future, called the ten x future, as the frame, right, the perspective that you now make decisions by, again, to the idea of floor. The floor is so high in terms of the standard of what you can say. Yes, I know too that if we actually went for pro, almost all of the options for college would be no goes like almost all the options would not help him achieve the goal. So we let that future dictate what we say yes to know to in the present. Yes, IT would allow us to find and filter for the best options that have the highest likelihood of getting us where we want to go.

okay. So I have a question about that. then.

If we're making these impossible goals, like going process your son, what are some tips that you have to what questions do you ask? What do you look for IT? Because as you said, we don't even know how to get there.

And I think that's the point. Daunting part. That's the part. I don't like band. I want to take that part. So how do I what do I I don't know what to do when it's an impossible goal. What are the tips you have to figure that out?

Yeah, absolutely. So I want to get there. I also want to make sure we talk about making the past Better OK. But but I want to get there. One thing i'll say though, one of the things that they say in the research, which I agree with, and this fit with your ative disruption. So in the book, good to great jim ho's famous book, he talks about the idea of b hack um b hag is a goal that .

this define b hag yeah, the aften.

yeah.

you big Harry. B G, B hag, Harry .

basically is impossible. Yes, yes, let's get to the moon in ten years. B hack, right? No clue how to do IT, but it's measurable, it's powerful, it's impossible. And we don't know how to do IT.

So to figure out like that to be hagg ten years to thirty years as what they say, my in jim conn is very specifically as the only purpose for setting a goal this big is because IT disrupts your company in the Price. That is that the goal is so big, so inconceivable that IT forces you IT forces a lot more honesty on the business right now, says touch. Not almost nothing we're doing right now.

It's going to get that hag. So you know, so to the go go, what are the few things that might get to say let's start expLoring those OK. And so IT leads to IT leads to exploration and learning of things like as example, if a company wanted to genuinely ten x in a year, you know um and I do have some fun stories about that, even ten xing in sixty days. So there's some .

I I know that but the fun .

thing here is, is that its purpose is actually what is what he says in the literature which I love is IT creates a crisis in the present because you don't know how to do IT and then you start to really analyze everything going on in the current business from the goal rather than toward IT. This is key. You always want to come.

The future is what determines the present, not the present shaping the future. So you want the ero to come back the future. yes.

So you always want to Operate from the future OK. And so because it's so big, so so impossible um like kila going process. Okay, let's just look at everything on the table, right? Let's be honest, most of the stuff absolutely wouldn't get us there.

And so that's what IT does IT. But then IT leads you to a lot of unique learning, the learning and exploration of let's start looking for information and ideas that are closer at pal park that I would never have been looking for or filter for. You would never been looking for itself without the goal.

And so IT lead you on a exploration and on a learning process, that one, the main reasons, seven and possible, that lead you to learning unique, interesting things that other people aren't learning because are not going for the goal. Think about elan musk going for mars, like, how many things as he have to learn and solve to even attempt that goals that he wouldn't learning if he was going for some other goal. Like, so that leads to unique learning and and the building of knowledges resources extra .

on that new of resources. And then I want to go back to reframing the past because I don't think that we can actually move towards the future if we don't refrain the past.

Do you agree IT helps massively OK IT helps massively OK.

So um as we're defining that telex school and we don't know how to do IT, what if you get to a point to where you realize that there is a couple of things that you could start cutting away and then start doing to achieve the ten next school, but you realized that you can't cut away some of the stuff that's funding where you are right now like elon must talks about.

like the very first thing you want to do is you always want to question your assumptions, question your requirements because he says most people are optimizing a thing that shouldn't exist. What I mean that that is we're spending a lot of time growing something that shouldn't exist because IT actually, in all, call that eighty percent IT actually isn't helping a skip our real goal.

And so when you make a goal that impossible, whether it's so bigger, whether it's so close, IT actually allows you to let go of things that shouldn't exist that that you're spending a lot of time growing. I'll just give myself as example. I actually was growing a youtube channel.

And i'm not against youtube, actually think youtube a phenomenal tool. But for me, when I got really clear about my tennis, my future self, I was pouring a lot of energy and to youtube, and I realized this is something that actually shouldn't exist. IT should exist for a lot of businesses and for a lot of people. But for me and my goals, my path is going be very different. So what allows you to strip away the things you thought .

were required to achieve your goal? How did you figure that out?

How did you say? H youtube for me? Yeah into OK.

I'm a pauses and i'm A i'm actually going to just talk about the best or just have, but this is perfect. No, no, no. Benchmark, benchmark. This is because I wana get to this. So we're to talk about, okay, resources, risks and how did you figure IT out.

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Okay, let me sources risk and figure. Yeah because that was your question. I just want quickly say with these ideas in mind that the impossible go sets is really high floor, really high floor.

And the floor is the dictator of what you say yes and no to and for an impossible goal. The floor is so because almost nothing will work, right? Most coaches for cab walking them to pro.

So the first really high. Most of those are no. So we got to a look for and find the ones that might get us there.

Again, still a very impossible goal. But when you start looking for in finding those new knowledge or resources right then, then that's really where you want to build your mastery. By the way, one of the ways I look at IT is, is that your system is your floor the the same thing.

It's what you can do consistently. And so like it's what you're really good at. And so when you raise the floor really high, you're not good at IT.

I will give, but let me just give this example because I think just helping organize the past and then will go truly so this company that i'm working with, they had an impossible are going to twenty four and we then had a team meeting. I train their leadership and we would um you know I I started with and they've read the gap in the again. So though I I let's start with wins.

Let's start with our progress. But because we're not actually trending towards the goal for the year, yes, their top leader basically said here's where we're at, where nowhere near our goal like in terms of like trending like we're not trending towards the goal at all. So q one was a disaster. Q two Better be a lot Better.

Okay.

that's how we started the meeting.

That's very ah and .

i'm like.

alright.

that is a very bad past we just created. Yes, like this is not gone to help us create a foundation um that's going to help us go for impossible goals and you too. And so I said, let's we actually took in often in meetings people like to start with winds and stuff, but truly they spend like two minutes and they know like, I will get to the future and say, that's cool.

We like the future, but i'm like, we're spending an hour on this because I really wanted know what the heck happened in q one. I want to know about IT. I want to understand and I want you to Better understand IT, and I want you to Better see IT, because if I can Better understand your q one, we can text what happen in q one, in q two effectively.

But I want to know what truly happened. And right now is all I here is where nowhere near the goal. He was a bad quarter.

So I gave them some time to think about IT. What was the most important things we learned? What was the most important forms of progress?

One of the things that happened with this company is, is that they are so much clear on the floor for their company what that means and how to actually start achieving IT. Um there would be equivalent to kill of finding that coach and now he's learning how to work with that coach. We are now learning what's required above where they're trying to go.

And if they master that, they're to a lily doa couple in three years. So one of the things that they do, this is a franchise company. It's a flooring franchise OK.

So within this company, there are three hundred franchisees throughout the united states. And so these franchisees, they're flooring, could be carpet, could be other things. And um the average franchise z as a business doing about seven hundred thousand hours here, seven hundred thousand.

So i'll call that their floor since that their average, that's really good. They're really good creating that. no. And so fourteen of their franchisees are above two million, one of them ten years. So we said in order to actually achieve the billion dollars and three years, their new floor has to be two million rather than the average being you know seven hundred thousand, it's guy by two million.

And so then we have ask, what what's the difference between these two groups? The ones that are two million and above always have at least one phenomenal sales person in their business that we we call a beast, right? But like this is a sales person who can get at least a million dollars themselves by their selves.

The difference between the seven hundred person and the two million is that the seven hundred eight person, you know, this is like a who know how question. They do not want to hire that beast because they're a lot more expensive. And if they hire that really good sales person, then their role shifts.

The franchisees and theyve got to put more in the marketing and feed the beast. This is what I called is my language. And so they hire bad sales people. And and then and then that turns them in the micromanager, whether if you hire a really phenomenal person, then you shift from manager, a leader, because they don't want to manager, you just give them an impossible goal. And as a leader you will help them achieve the impossible, but you gotta feed the beast.

I'm explaining to the difference because in q one of this of this year because they're now clarifying this, they are actually learning what's required to master about the floor. They never were doing that before because they only had four hundred and three hundred. They actually weren't good at creating to p branches, entrepreneurship, vel.

They were really good at creating managers. And so we learned, no, you ve got to seat the floor and we got to get good at getting all of these people up there or getting rid of them in finding new franchisees that will get there. And so again, reverse engineering this and learning the big differences is the people to get to get to two million.

You've got investment is big too. And I honestly believe this is true. Every business, if you want to go to nex and even as a great book going to call the eighty twenty individual, but like you really need to bring in e elite people like elite people OK and b players will not hire a players.

But so here's here's just the big idea is that in q one, we looked at IT. And because they are really focusing on this, they helped fifteen of their franchisees ad one of these beasts. okay. And so we know that if they do that and if they help that franchise z focusing grow all fifteen, those can be two million or plus companies this year. They're not there yet.

So we're not trending. You need on rap to get the sales person fed in all of that stuff before they're actually closing.

But just a really simple idea here is I then ask them these questions. These are really good for helping them frames the past. So I said, okay, so you just added fifteen and we know that this is the crucial lever.

This is the twenty percent it's going get you above that floor and so I said before you won, so the beginning of the year, how many of these bests or these amazing cells people did you have thought all these franchise? They said twenty one. This is a business has been around for fifty years.

So so let me get this straight. In all those fifty years, you added you had twenty one of these amazing sales people in the whole business. And now in q one alone, you just added fifty. That to me sounds like you made the right progress. And you but also last one is this, I said this, and this is a really important framing question.

I said if we were to go all the way back to twenty, twenty three, and if you're twenty, twenty three self at january, we're to hear about what you just accomplished in q 1。 What would they think? And they said we would have never thought I was possible because we would have never seen how to do that, like we would have never even known how to look.

We would that again, they were so muddled in their own eighty percent, and so muddled LED in, you know. But because the goal was so high, and IT forced clearly around the floor and then IT forced us to say, we're only doing things above that and that help to find, okay? The difference is that we need to get along these sales people hour building the system around that new floor, which is get all these people.

So the amount of progress that they actually made was more progress in the quarter that I said they had made in terms of learning growth potential and what's going to set up part more growth in that quarter than theyve had last five or ten years. But again, member, what the leader said at the beginning or not, training IT was a horrible quarter. And so that's how you properly frame your past, is you actually look for what is the most effective things we actually learn.

Another beautiful question is how I ffr from who I was. They could say, how are we different from who we were at the beginning of the year. I could also ask, just in a simple way, how I different from who I was last week.

嗯, what do I now know? How much different my best self? The reason is beautiful is because IT helps me realize i'm not my past self. I'm not attached to that same identity.

I'm not that person and and again, members, the present that shapes the future is the present that creates the future or sorry, it's the present that creates the past. Um and so by actually thinking about that, it's just like gradually i'm looking for what i'm happy for if i'm looking for how my different, how my Better. I'm now creating a past that shows me how much i've grown in the past week and now I can see, well, i'm massively different.

My pass off this is really useful foundation for creating a future of that's massively different than your present self. So this is just, I think, one useful way. I know that was a long, and I really, I I hope that wasn't too much.

actually an enough. So I didn't feel like so much gratitude. I feel so much gratitude.

I feel like I can be nice to myself, man, and when I think about what having like that, I think I think about this, I feel like not happening fast enough. Whatever IT is sure is not happening fast enough. yeah. And I think to myself that I LED leading up until thirty seconds ago looking .

back and saying .

wasn't wasn't good of guys when dying. Like there is a former version of me who would look at what I did in my year and me, like, I can't believe you just do that. But for me, i'm the leader, is this is not enough.

Let's go to the future. And I just have not given myself the Grace to say, who have I become, what if I learned and what am I letting go of? And I have just feel so free, I feel so good.

It's like then took to church. Talked about reframing, we talked about reframing, then we were going to talk about resources. Yeah, amy, I don't want to I didn't want .

to cut off if I want go somewhere that I wanted. Talk about some of the miss that come up around success when you're going through this process because I assuming a lot of myth, a lot of chAllenges, a lot of limiting beliefs will stop you from any of this happening just like Jason and said, like, oh, my god and I need to give myself Grace so I do you want to explore that as well.

but where should we go? Well, I I really like this idea that we had we were focused on reframing, and then we are going to focus on resources. And then we had talked about building. And until, in my mind, I wanted a third r. So I would just say like restructuring, but we could .

come up .

with like a .

different r if we think that .

the .

risk is always. So I don't think, as you said, a version of your past self, some the beautiful party, you can just keep going back, but like some version of your past selves would look at what you have in the last year or even think you one of four more speaking and and some version of your pass off would look at IT and IT would not even IT would blow their minds because the things you're doing we're way outside the reference of what they possible.

And so what I am arguing that was this, that version of your pass self isn't very far back. I used, I used them at the beginning of twenty twenty three as example. I could have used them halfway through twenty twenty three as example, just lesson a year ago. And even even if that version of them looked ahead, they still wouldn't believe what .

had just happened.

Me can happened.

IT does happen fast. And I will even argue you can get so good at this call IT squeeze the view at the past that even a week ago, my past of a week ago could look at this week, you know, say it's a friday and i'm review on the week if I go back to the beginning of the month, the begin of APP, right?

And i'm just think about the big myself, the begin of April, looking at my week, there are things that did happen and things that are happening that even myself a month ago win wasn't even able to comprehend. And so you get really good at this. And I just think it's you know but that's the past now that they can use to say, all right, we got fifteen bests.

What's the impossible goal? Because we know that twenty percent we ultimately did at the impossible goal for q two to get fifty. And and even if we just did fifteen, fifty and fifteen and got six, we'd be on track for him in the billion and three years. But now they're going for fifty and they're again using that and has the filter for determining what they say, yes, no two as a team. So anyways.

I feel like I just, I like, can we in the silence? I want two minutes. I, right, because they've talk about eem the time.

For its worth, me yesterday, me yesterday. Couldn't imagine my self yesterday. Couldn't imagine all the goodness that has transpired and how i've like I fl fundamentally, energetically ally changed. So thank you um now let's go into I still having here the resources because somebody is listening and saying the ten like i'm a million dollars I wanted do ten million by next year but what would be required to to me to let go to hit the ten million is the thing that's currently funding.

Yep, yep, yep. So this is a really awesome question. It's common. Um so let's look at one of the things that I think is really interesting is, is that the future is a tool.

This is important to realize the future is a tool, as an example. K lip thinking about the future to of going pro to generate pathways, right? But the future is also actually oddly, the source of the resources. It's weird. I .

look, the future is a source .

of resources. Well.

about IT. So you've heard of the conceptive like um supplying demand, right? So know you have certain supply in that generates demand, right?

If there's low supply in in stuff you know in might have high demand. So psychologically it's actually the opposite. Psychologically its demand that creates resources.

So like you've probably heard and said, when the wine is strong enough, you will find the how and so that why and the depth of and even the specificity. That is what creates the how. It's also what creates the resources.

And so um you know if there's a reason as an example, there's a reason that i've got to make ten million dollars as the next thirty days that's a future is now demanding me of me to find that ten million dollars that I otherwise wouldn't have needed to even look for, figure out or solve had I not have that future. And so the future determines what resources are needed. You know, elon muk apology, these some twice, but he needs to figure out billions of dollars of funding and even rocket technology and innovation to achieve his goal.

All of that coming from his goal, all of the creation a lot. Can I give an example? I'll give an example.

So there is and this is someone who actually almost ten x ten sixty days. And so this is a really for example. So this is a guy in south CarOlina a who has a property management company, OK.

So he has another business as well, but this is a property manager company. So you own two or three houses and you don't want to deal with the red like the renters. You let them manage your company, you let them manage the house, right? They end of the whole thing.

So when I met him, so I did like a chAllenge at the end of twenty twenty three. So it's for the last sixty days of twenty and twenty three, november and december. And so I started on november first and IT ended january first.

okay. So we had sixty days he came in and at that time his property manager company had two employees, phenomenal employees um again is a small business. He was doing pretty low six figures um but they had sixty properties under management and they would taken them two years to get there, you know and so they probably had one year thirty clients. You know some of them had one house, some of had three or four.

And so he meets, he got he's joins the chAllenge he learned some of these ideas i'm sharing that the futures were determined, the present in basically, I say, set in impossible goal for the next sixty, and then let that be the determining factor, what you say yes and no to, and go find those Better pathways, right? And so he was listening this, thinking about IT. And ultimately, he said, the goal of having five hundred properties under management by the end of the year, so going from .

sixty to five hundred.

almost A T impossible. The idea of impossible is that it's impossible, again, from the context of your current cell. And so based on your current knowledge resources, based on your current you know knowledge team eeta uh and you don't know how to do IT.

And so he went to his team of two and he said, here's the goal. We're going to have five hundred and the next sixty days. I don't know how we're going to do IT, but let's start strategizing again from the goal. Let's start .

figure IT out what we do.

Yeah, yeah. You always strategize from the future because if you strategizing from your current situation, that's again what we call two x. Yes, you're just trying. They couldn't actually achieve the five hundred by approaching at the same way they did to get to sixty because you just we just have time to get, you know, get IT by ones and tools. K, and so ultimately, they started looking at their role.

Dex, looking at things and even again to the idea that the impossible goals lead to exploration of new solutions or ideas or knowledge that you won't been looking for have the goal. So ultimately, of course, they started looking for people with hundreds of houses um just you know, the strategy idea that came from that and then beginning to look for where these kind of people are. How do we get of people ultimately, any also added to team when you have impossible goal is going to be a fundamentally different level of commitment than you've ever committed to because the goal is so big you're gonna to commit.

In big part of commitment is investment you're gonna to you're going to have to be committed more than you ve ever bring. Committee, this is what scares people. This is the idea of risk as well as resources. Where do we get the resources to make this investment right? Um so anyways, he did add two team members because he was so committed the goal he's like, I know we can't do with just youtube so he added two eight plus players.

And basically this is a really big difference between leaders and management is is that managers managed the process where as leaders give a very all called impossible goal um and so you know leaders helps people achieve things that they didn't think we're possible and they show them how they support them in doing IT like that premier of the definition of a transformational leader and so he gave them the impossible goal and he said, you guys figure this out, solve IT. I'm here to support. I will be trying to solve IT too and so he didn't give them the how because the how they didn't know, but he gave them the goal.

And IT was inspirational. And ultimately, they ended the year with three hundred and twenty, right? So they didn't finish the year with the five hundred, but they did find when new, amazing ways of finding people that they weren't deploying before.

And they did find one person would like one sixty. They found someone would like seventy five, whatever IT was they? They found like three or four big plans took them to three, twenty. And so in those two months, they over five x their business.

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Then find a book, a top rated doctor today, that's Z O C D O C dot com flash made easy. Rock dog dog come slash made easy. That's huge. okay. I have a question about yes. Would you say it's fair to say that because one of my questions was i'm a little bit of a debby downer with this question.

but what happens when you don't hit that goal?

yes. So they had five hundred. What do you say? What do you feel? what? What IT goes on there.

But I think I am learning that they hit three hundred and something. I'm going to guess here. They had three, twenty. They are different people, they are different business. And they are way ahead of where they would have been if they tried to too exit. So maybe the goal is not necessarily to absolutely hit the five hundred, but is who you become along the way in my on the right time.

I think you're on the track. So remember this and this is something that always hits people um the past in the future tools.

past in the future tools.

their tools. And so if they five acts their business in sixty days, and because I didn't hit the target that they were using as as the filter for the present member, the future is just a tool for Operating the present. So they use the future as a tool.

It's not a reality. So who there is no reality of them with five hundred, okay, there is no reality. That's a tool that's a lot Better tool than if they were going to go for a hundred, which would have been more their trajectory, right?

The five hundred a tool, they hit three twenty. Now it's their choice in the present. How they framed the present determines the past and the past as a tool. And so if I feel like a loser, and I frame at that way that the the last sixty days were awful because we didn't hit our our tool of an idea of a future that never existed IT was just an idea that i'm using to shape my decisions in the present.

And so yeah, this is one of the one of the things that people often says, if okay, if I may go from possible goals, you know what happens if I don't hit IT? You know it's like, what does I have to do anything? The past, the future don't exist. Their tools like they are tools.

So you ever have any conversation and we probably will because it's life and business in the future. And you love girl, you love big goals, yes, good goals. Yeah, as do I.

But if in the future, for some reason, you don't happen to go, even though everybody knows amy port filter sor goals, there are some reason there is a gold that you do not hit and you're trying to be optimistic and you are saying, but it's who I became in the process. Number one, I would be like that's great to watching the homework channel. I love that, that you're high yourself.

I would also say in december, you did more in december than you had done in the previous eleven months in december because you had landed those people. So it's like, okay, sorry, you didn't hit IT, but you just did more in one month and had done all year. So I was just like can be thankful for who we are, but we could also be like look at those commerce in areas that like probably would not have existed had you not us see like you know, very tech. We like being more and funny. Ask me like, mom likes money too yeah like.

I need to landed. I think that's what landed IT. You just hit three hundred and twenty.

You would have never done that if you did not go like sixty five yes. And they wouldn't have the two new team members yeah and all of the new knowledge and capability to grow. So this is where so yes, yes and yes, no.

But this is similar to even how the big company that also about the french company was would have framed their past was, you know, they were not trending, so they didn't actually analyze and didn't see the data actually added those fifteen bests. They didn't realize how much grows and development. Now with this one, they had added one client with one hundred and seventy that that one plan alone was over, was almost three x their business just and I think about the capability of being able to do that.

And so but think about IT, again, similar to what I was saying with the prior one, if we went back, so say what right at the end, right on january first, and there three, twenty, and they get to choose how they frame IT. yes. Or how do you think about this three to five hundred? So aren't. Well, let's go back to your passes back in october before you even thought about this. Before this go, we have talked to your .

october sales. So we're .

we're out there january for ourself and were a letter back to their pass off, which is not to and hey, just say, you know where I have three hundred and twenty and this business, yes, this person was sixty, would have been like, I wouldn't believe that, right? But now we're calling .

IT a failure because we didn't hit five hundred. Stop britain.

that is wery.

So when we go through all of this and people are listening as a as a parting thing, because the books that even I have listened to in red have let us to a point where is kind of like coming to another pinnacle, like another peak of your career. And so you have a book coming out.

And here's the thing people like, am amy, I told me I don't I don't like when people come on the podcast like I call nobody else calls I clic the pop string because I really has the same conversations. But you and I had a conversation and you're dropping a book in october and it's accommodation of a lot of work that you've done yeah and talk to us about the book. Talk to us about achieving impossible goals and then what a parting take away for somebody who's listening and being like, i'm scared and I am not quite sure that I believe that this impossible goal is possible if we can tap there for a second and closing.

sure. yes. So rapid transformation, uh, is the title of the book. The up title is actually the science of achieving impossible.

See, this is.

give me the time. I think, yeah, but yeah. And I i'm here on a wednesday in nasi flu.

Here you flew here he he.

look here. We work .

months from that. And honestly, like I find out about you know this opportunity. I'm hop on on a plane.

I'm flying home right after i'm having a blast like and so i'm happy to to be hearing out you. But yes, so it's largely what we've been talking about. You know the this past, present, future model um or i'll call the holistic time model that model.

I had a lot of that understanding when I wrote call IT gap in the gain ten x but I didn't actually lay out that model of called the the past present food is here now i've learned that I didn't create that, you know but just to the idea, the future, the present and the present determines the past, right? Um I don't think honest, i'm sharing with you. I don't think that that idea has been incapable, ted, in any of psychology early and simply and and psychotic.

Logy as a discipline is very scattered, very fragmented. And there's even a lot of interesting is now is a lot of psychology. Action makes people worse. Of course, you can use this as an amazing tool um and so yeah I basically, as i'm saying, the future determines the present.

And when you go for impossible goals and you get Better, Better if you get Better, Better at thinking about impossible, getting really honest about what you most want. I will say from my view, without an impossible goal. And I would you know anyone who's listened to this, but also youtube thinking about IT.

You guys have done in many times where you went for something and you didn't know how to do IT and IT was big and you didn't, you know, but you had that that faith, that commitment, that desire, and you figured that out yeah. And the goal did force you to let go of a lot of the things that then existed in your life. And so you when you use the future as as the goal and as the filter IT does require letting things go.

And so one thing I just to had is um having you guys read, think again, I am grant. Have you okay? You can read down just because what he lays out in that book, which I think is beautiful is think again is all about the psychology of um on learning right and so it's to that quote that I show at the beginning by mark twin where he said it's not what you don't know that hurt is what you know for sure that just say so.

And so just as important as going for impossible goal and learning how to actually do IT and letting go of, you know, just as much as learning how to achieve something that's impossible. But I could be a person who wants to start a business they don't know to do that right? Want to write a book, what whatever their goal is, they don't want to do IT.

And so just as important is actually learning how to do that is letting go of the old identity, the old story, even the old commitments that are making up your current life, letting go or unlearning even of old models. Actually, this is one of the things that IT says, uh, in allow the research on going from possible is because, you know, to the idea of the b hag. The b hag disrupts, creates identity crisis, because IT also be IT forces you to unlearn a lot of your current ideas about yourself, about success, about, you know how to succeeding and achieve you know, i'm going for the impossible.

It's onna force me to let go a lot of what I thought writing a book once. And so that's the beauty of is that forces you to let go of outdated models, outdated frames and perspectives and ideas. And honestly, the goal forced you to go and find new and veteran es and know how she'd learn things you would have never otherwise learned, and is a beautiful tool.

One one parting thing i'll just say is there's a really, really beautiful idea that I love in psychology called psychological flexibility, flexibility. And I think when you really understand time as a tool, IT creates that flexibility. Even with with what you are seeing me about.

You know, he doesn't hit the five hundred. And so now he's rigid about how he feels about IT, right? It's like, no, IT takes massive flexibility to immediately just create a past that is really powerful. And and so the ability to set new goals and then think from those goals and and be willing to look at your current situation in my son killed in saying this acaai me no longer works based on that all um to up notes to to strategize from the go and look for a new pathways, even a new identity right. Is is takes life lexi's body, but also the flexibility of continuously creating the past in such a way that it's benefiting you in the present.

Yes, even if things appeared to be falling apart, even if things didn't go well yesterday, you know dealing with fourteen entries of which I have, you know, often our life looks like a mess right on a daily basis. And it's like, okay, how am I going to decide what yesterday means? IT takes a lot of flexibility for me not to say this is exactly what he means, this is what I always means and this person's wrong and i'm right.

it's sick now there's different with flexibility .

yeah and so I think that this creates A A huge men of flexibility because yes, you need to adopt a new identity to achieve future goals. Um but at the same time, you have to eventually let go of that identity to then pursue the ones beyond them. And so you know, as an example, me writing these three books were then like I went all in and I was excited about those books because they were completely different from the books I was writing before.

And so they LED me to different forms of knowledge, understanding and learning that I wouldn't had had I not on for those. But while writing this, my future, he note, dramatically elevated such that debt collaboration became below the new floor. And so they let go that including all of the benefits of being there.

And that's not my identity more, you know but i'm very grateful for my life. Great for a little bit. The letting go of old ideas, old stories um is a super scale and it's it's super important.

And I will just say to the idea of this, could you sure it's not that risky? Um like genuinely like me letting go of that collaboration. A lot of people told me not to do IT, but I was actually my future ourself that got me in that situation is my future self got me out my next level for yourself.

And so there's it's just not as risk is as people think. Um one of the things that humans doing this is just one of the core. What they call cognitive biases is, is we inflate loss.

We inflate the inflame the risks, you know. And so as an example, that guy in a little business, I was talking about him hiring those two people. There's risk there because onest ly, his business wasn't that big.

And you know, but how risky is IT? He's hiring people above the floor. He's hiring people that are Better than he ever hired before.

IT might not work out, but like, what's the absolute worst case? ero? Maybe he just makes a little bit more money than I did before. Maybe he doesn't, maybe is a little backwards. But now he got A A lot of learning. The main point is, is that when you let things go that you think are like your resource right here, by letting you go, you open that space to actually go and find and solve the stuff above the floor, finding and figuring out the new solutions.

And because you're Operating from the future, you know you you're gonna be fine like you know i'll be honest, in the last six months I let go of mike what was my for business um because I got really connected to the future self. I got rid of my for marketing, charging my youtube team, right. And like I like go.

The system that I am now creating to achieve the new goal is fundamental, different than the system that was my business before. My business was around coaching in a youtube channel and X, Y and z, whether like now it's a very different. And I let go that one of my favorite, by the way, the system is designed to defend the system.

And so whenever you are Operating from the future, you know, like the system doesn't want me to break IT, know, like the team didn't want me to let them go, they want to stay. And so but in letting go of my my business, over fifty percent of my income, my incomes now, and I didn't know how I would do IT, but my incomes already weigh in to be way bigger than IT was before. But I won't never known that how I not let IT go wow.

So you do figure things out and the letting things go is just as much a part of the commitment as the investing in the bigger future. And so it's very powerful when you you know one just last except i'm so i'm going off, but I share this idea with someone who is ready to turn your business. He said a business in the U K.

For like you know fifty twenty years um sorry. And so anyways, he's going to create this new business, and he has this one in the U. K.

And his plan wishes to keep IT for ten years. And I said, my man, your tenure goal, lets achieve IT in one again, times a tool. And he said, i'm to achieve one that I GTA sell that business.

Now, he said, I was thinking about keeping that business in the U. K. But now if i'm going to do this one in one year, IT makes absolute sense to keep this. I got. So I use that resource to do this right. And so like I think that you know when you're on to a good idea because IT starts reading out a lot of what you're currently doing, yeah sorry if I was a bit long.

So good, bad.

So um I just a tonic gratitude, amy. Like we could not have me I would say we could not get a Better um guest but I didn't do any either. Picking you did so you could not pick a Better guest. Thank you for that. Ladies and gentlemen, listening to the Jasmine star show always means that you take an action.

So the first action that you can start doing today is to let go, let go of what isn't serving you, let go of what your future yourself hasn't ordained as yours, and then go and ask yourself, what goal do I have and can I ten x IT? What does that actually look like? And then the last piece of action, because we talk covered a lot as lost if you got do after this episode, is to actually go back and reframe yourself a year ago, not the childhood stuff that i'm sorry you happen to go through, not the elementary bowling that i'm sorry you to go to, not do the failed relationships so that the missing unica, but who you were a year ago. Could you imagine where you were today? I don't think so.

I'm talking .

to myself. I make this up for me. Thank you for the therapy of your check. This is what the thing I needed to do and when I am of like home, my yesterday itself is going to think about today itself.

What is wrong with me yesterday itself is run away by your today. They have no idea. I don't ah they don't even ck OK, the jasmina .

showed to connect with doctor Benjamin Hardy. You can find him at his website. You can preorder his book rapid transformation.

That is what I am going to be doing. I am like president of your fan club. Amy will probably like army of vice president .

I really what is the queen .

and he is he .

is so kind I A fine i'll be the vice president um you can definitely connect to him on instagram and on youtube. He's free resources for you to redefine who you are so that you can step into who you are going to become. Maybe we let go of the past and step into the future. Thank you for listen to the dress start show.

So there you have IT. I hope you're leaving this conversation with a clear vision of how you can step into the person you want to be and take charge of your future. What would your biggest take away from today's episode?

You know, I love hearing from you, right? I'm just at amy porter film on instagram. Send me A D.

M. Let me know what you think. Let me know if you've ever read one of doctor hearties books.

I promise you, if you haven't, you're going to want to get your hands on any one of them. They are incredible. Thanks for joining me for another episode of online marketing made easy. I'll see next week for more entrepreneur, real goodness. But for now.