The $86B Marketing Playbook Behind Airbnb w/ Global CMO Hiroki Asai
Marketing Against The Grain
Shownotes Transcript
Ep. 271
How do you manage $86B worth of marketing strategy while staying culturally relevant?
Kipp and Kieran dive into the innovative marketing playbook behind Airbnb with their Global CMO Hiroki Asai. Learn more on structuring teams to balance short-term optimizations with long-term goals, creating unforgettable campaigns that drive year-round engagement, and fostering a creative environment that leads to continuous innovation.
Mentions
Hiroki Asai https://www.linkedin.com/in/hiroki-asai-a44137110/)
Airbnb https://www.airbnb.com/)
Airbnb Barbie House https://news.airbnb.com/barbies-malibu-dreamhouse-is-back-on-airbnb-but-this-time-kens-hosting/)
Resource
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar)
Kieran Flanagan, https://twitter.com/searchbrat)
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.