Creating Content for Your Business with Kyle Draper
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With so many businesses being forced to utilize virtual options during this pandemic, it is a great time to leverage video to help grow YOUR business. Don’t be intimidated by the camera or overthinking your content, you ARE your brand all the time!

In this episode, Rachel Perry invites Empowerment and Content Coach, Kyle Draper to the podcast to break down “passive branding” to help you create content for your brand and feel empowered to share it through video. Kyle will help you navigate the many changes that are heading your way or have already arrived on Facebook, so you will find it easy and entertaining for your customers to connect relationally through video. Don’t miss this episode so you can literally see your business through a new lens!Show Highlights:

• At 3:11 – Meet Kyle Draper
• At 6:30 – Get yourself in front of people
• At 7:00 – Passive Branding
• At 8:52 - You are your brand all the time
• At 11:30 – You need to be intentional
• At 11:50 – Don’t overthink it!
• At 12:22 – We are prone to “say things” instead of “tell stories”
• At 14:50 – The 2 reasons you struggle with content
• At 15:49 – Your people want YOU!
• At 17:50 – Know who your ideal client is
• At 18:40 – Shout out to Premier Designs
• At 19:25 – Get focused!
• At 21:33 – Changes to Facebook
• At 24:50 – You can be relational through video
• At 29:55 – Focus on educating, not selling
• At 30:19 - Successful people don’t have time to beg!

**Connect with Kyle:Website: **kyledraper.co)**Instagram: ****@coachkyledraper/**)

**Hang out with me more! **Send me the message PODCAST over on Instagram at @rachelaperry) and I’ll send you my "Parties-Optional Profit Plan!"**For Additional Resources for Direct Sellers:**www.rachelaperry.com)