3 Mistakes Keeping You from Your Sales Goals
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In this episode, I’m breaking down the top 3 mistakes that could be holding you back from reaching your sales goals:

• Not building a brand beyond your productYou are NOT your product or company! Relying on them for your identity is risky. Let’s build a brand around YOU, because YOU are the constant.
• Not understanding your ideal customerIt’s not enough to sell to everyone. Get clear on who your ideal customer is, what her pain points are, and how YOU can solve them beyond just your product.
• Focusing only on short-term salesI get it—you want to hit this month’s sales goal. But focusing only on the short term keeps you stuck in scarcity mode. Let’s think bigger and build something sustainable!

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